Campaign Activation Lead, Digital Media & Optimisation

OMD; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

OMD Sydney is seeking a Media Implementation Manager to lead the delivery of integrated media campaigns, ensuring flawless execution and ongoing optimisation for clients.

You will work with internal teams and media partners, manage budgets and provide detailed reporting, while driving performance across Search, Social and Programmatic channels. This role suits a proactive, detail‑oriented media professional passionate about continuous learning.

Qualifications

• Experience in media implementation, campaign activation or performance marketing within an agency environment.
• Knowledge of digital media channels including Search, Social and Programmatic.
• Strong analytical skills and the ability to translate data into actionable insights.
• Experience managing campaign budgets, reporting and optimisation strategies.
• Excellent stakeholder management and communication skills.
• High attention to detail and accuracy.
• Collaborative mindset and willingness to mentor others.
• Passion for media, technology and continuous learning.

Responsibilities

• Lead campaign briefing, booking and buying activities across multiple media channels.
• Manage campaign setup, activation, optimisation and pacing to meet objectives.
• Monitor campaign performance and provide insights and optimisation plans.
• Manage budgets, bids and media investment to maximise ROI.
• Identify testing opportunities and innovation across client campaigns.
• Monitor market trends to identify performance opportunities.
• Deliver reports with clear commentary and recommendations.
• Partner with client teams and agency stakeholders.
• Communicate campaign progress and outcomes clearly.

Skills

Media implementation

Campaign activation

Performance marketing

Agency experience

Search

Social

Programmatic

Analytical skills

Stakeholder management

Communication

Attention to detail

Collaboration

Continuous learning

Job description

OMD Sydney is seeking a Media Implementation Manager to lead the delivery of integrated media campaigns, ensuring flawless execution and ongoing optimisation for clients.

You will work with internal teams and media partners, manage budgets and provide detailed reporting, while driving performance across Search, Social and Programmatic channels. This role suits a proactive, detail‑oriented media professional passionate about continuous learning.