Strategic Activations Director

Omnicom Media Group Holdings Inc.; Sydney; On-site; AUD 180,000 - 260,000; Full time

Job summary

Initiative in Sydney is seeking an Activations Director to lead a portfolio of digital media campaigns across Search, Social and Programmatic. You will shape strategy, drive investments, and guide a team to deliver measurable outcomes for clients.

In this role you will oversee platform selections and testing frameworks, foster key relationships with publishers and platforms, and build a culture of continuous learning and performance within the Activation group.

Qualifications

• Experience leading activation teams across digital media campaigns.
• Strong ability to build executive-level client relationships.
• Deep knowledge of Search, Social and Programmatic platforms.

Responsibilities

• Oversee strategic planning, implementation and investment across client portfolio.
• Lead, coach, and develop Activation staff for high performance.
• Foster publisher and platform relationships to unlock opportunities.

Skills

Leadership

Digital advertising

Programmatic

Client relationships

Tools

DV360

The Trade Desk

Google Ads

Meta Ads

Job description

Initiative in Sydney is seeking an Activations Director to lead a portfolio of digital media campaigns across Search, Social and Programmatic. You will shape strategy, drive investments, and guide a team to deliver measurable outcomes for clients.

In this role you will oversee platform selections and testing frameworks, foster key relationships with publishers and platforms, and build a culture of continuous learning and performance within the Activation group.