Digital Activation Lead - Programmatic, Search & Social

Pernod Ricard; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Wholeself program

Flexible working

Marcel access

Learning programs

Career conversations

Diversity & inclusion programs

Birthday leave

Job summary

Publicis Groupe in Sydney is seeking a Digital Activation Manager to lead hands‑on activation, optimisation and delivery of campaigns across Search, Social, Programmatic, Video and Display. You will work with planning, client and specialist teams to ensure best‑in‑class execution and strong client outcomes.

You will own significant digital investment and manage complex stakeholder relationships, driving growth of digital capability within the agency while ensuring financial governance and

Qualifications

• Strong performance media experience across Search, Social and Programmatic.
• Proven experience managing large digital budgets and complex client accounts.
• Previous people leadership experience, with a track record of coaching and developing junior talent.
• Confident managing teams across multiple levels and supporting both onshore and offshore resources.
• Commercially minded, with experience overseeing financial processes, reconciliations and account governance.
• Strong stakeholder management and communication skills.
• Experience working within a large agency environment is highly regarded.

Responsibilities

• Lead end‑to‑end activation and delivery of digital campaigns across Programmatic, Search, Social, Video and Display.
• Drive campaign optimisation strategies and performance outcomes across multiple digital channels.
• Manage and develop a team of onshore and offshore digital specialists, executives and coordinators.
• Build strong relationships with clients, media partners and internal stakeholders.
• Lead campaign reporting, insights generation and performance reviews.
• Oversee financial processes including purchase orders, reconciliations, invoicing and budget governance.
• Ensure best practice implementation, quality control and operational excellence across all campaigns.
• Manage significant digital investment across high‑profile, performance‑led clients.
• Partner closely with planning, client and specialist teams to deliver exceptional business outcomes.

Skills

Performance media

Budget management

Leadership

Stakeholder management

Financial governance

Communication

Agency environment

Tools

Marcel platform

Job description

Publicis Groupe in Sydney is seeking a Digital Activation Manager to lead hands‑on activation, optimisation and delivery of campaigns across Search, Social, Programmatic, Video and Display. You will work with planning, client and specialist teams to ensure best‑in‑class execution and strong client outcomes.

You will own significant digital investment and manage complex stakeholder relationships, driving growth of digital capability within the agency while ensuring financial governance and