Omnichannel Activation Leader

Wpp Group; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

20 days holiday increasing to 25

Flexible working environment

Paid parental leave

Birthday leave

Early finishes in summer

Job summary

Wavemaker ANZ in Sydney is recruiting a senior media leader to drive omnichannel campaigns, blending traditional TV buying with modern strategies. You will own campaigns end-to-end, maintain client relationships, and mentor a growing team while applying market insights to boost performance.

The role offers a hybrid in-office/flexible work model, with a strong focus on collaboration, strategy, and delivering tangible growth for clients.

Qualifications

• Experience with offline media and TV buying.
• Strong omnichannel planning and campaign integration.
• Proven leadership and people-management abilities.
• Excellent communication to present strategies and results.
• Strategic planning principles including scheduling, flighting, and reach theories.

Responsibilities

• Drive omnichannel excellence by crafting and executing media plans.
• Own campaigns end-to-end from implementation to post-campaign analysis.
• Collaborate with clients, pitching tactics to solve business challenges.
• Mentor and inspire a team of direct reports in a collaborative environment.
• Identify opportunities and advocate for innovative media solutions.

Skills

Offline media

TV buying

Omnichannel planning

Leadership

Strategic planning

Communication

Job description

Wavemaker ANZ in Sydney is recruiting a senior media leader to drive omnichannel campaigns, blending traditional TV buying with modern strategies. You will own campaigns end-to-end, maintain client relationships, and mentor a growing team while applying market insights to boost performance.

The role offers a hybrid in-office/flexible work model, with a strong focus on collaboration, strategy, and delivering tangible growth for clients.