Sydney-Based Growth & Audience Marketing Lead

ON Industries PTY LTD; Summer Hill; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Laptop

Monitor

Tools provided to succeed

Job summary

The $100 MBA is seeking a hands-on Growth Lead to scale audience and community across podcast, YouTube, email, social, and live events. You’ll own growth metrics, run experiments, and report results directly to the founders and production team.

You’ll design platform-specific campaigns, optimize SEO and discoverability, and lead end-to-end marketing initiatives for launches and programs, with real impact on engagement and revenue.

Qualifications

• Proven experience growing an audience across multiple platforms.
• Strong analytics and ability to report on metrics and insights.
• Hands-on experience building and running marketing campaigns.
• Experience with email marketing platforms (Kit / ConvertKit or similar).
• Clear communication and sound professional judgement.
• Examples of growth driven with numbers to back them up.

Responsibilities

• Own the growth scorecard: track audience and engagement across podcast, YouTube, email, social, and community in one place.
• Report weekly and monthly on what's growing, what's not, and why.
• Dig into the data behind the numbers: CTR, retention, traffic sources, open and click rates, follower growth, conversion.
• Turn insights into clear recommendations the team can act on.
• Run a steady cadence of growth experiments: titles, thumbnails, hooks, CTAs, formats, subject lines, and posting strategies.
• Collaborate with the founders and Video Producer on episode packaging: the angle, hook, and framing for each episode.
• Optimise YouTube and podcast discoverability (SEO, playlists, descriptions, pinned comments, community posts).
• Develop platform-specific social strategies, rather than one-size‑fits‑all reposting.
• Plan and run marketing campaigns end-to-end: for new content, programs and products, and live events.
• Run product launches: planning the calendar, building email sequences, landing pages and social promotion, and reporting on results.

Skills

Growth across platforms

Analytics & measurement

Campaign management

Clear communication

Data-driven decision making

Tools

YouTube Studio

Podcast analytics

Email marketing platforms

Meta Ads Manager

Landing pages

Job description

The $100 MBA is seeking a hands-on Growth Lead to scale audience and community across podcast, YouTube, email, social, and live events. You’ll own growth metrics, run experiments, and report results directly to the founders and production team.

You’ll design platform-specific campaigns, optimize SEO and discoverability, and lead end-to-end marketing initiatives for launches and programs, with real impact on engagement and revenue.