Audience & Growth Leader: Drive Subscriptions & Donors

The Jewish Independent; Sydney; On-site; AUD 150,000 - 190,000; Full time

Job summary

The Jewish Independent in Sydney is seeking a Head of Audience & Growth to lead end-to-end audience development and growth strategy. You will manage a three-person content and production team and own conversion from reader to subscriber to recurring donor.

The role combines hands-on craft with leadership, and requires setting the standard for video, email, and social strategies while reporting to the CEO. This position is Sydney-based and senior in scope.

Qualifications

• Six to ten years in digital publishing, news, or a cause-driven organisation
• Lead people or freelance bench with proven impact
• Track record of growing paid subscribers, members or recurring donors
• Experience with email, CRM, segmentation, and donor data
• Comfort presenting performance to non-technical colleagues
• Ability to manage multiple internal clients and conflicting timelines
• Familiarity with chagim calendar, diaspora and Australian Jewry context

Responsibilities

• Set and maintain audience strategy across platforms
• Own the funnel from social to newsletter subscription and recurring donation
• Advise CEO and Board on performance, risks and opportunities
• Own all social channels: strategy, calendar, formats, publishing, community management
• Grow presence on video-first platforms while maintaining existing audience
• Lead response to criticism per escalation protocol
• Own newsletter as a product: templates, segmentation, cadence, testing
• Run disciplined testing and report learnings
• Lead a small content and production team
• Maintain a single production calendar across content, events and community engagement

Skills

Audience growth

Leadership

CRM tools

GA4

Email marketing

Data-driven decisions

Team management

Video storytelling

Tools

Newsletter platforms

CRM systems

Social publishing tools

Job description

The Jewish Independent in Sydney is seeking a Head of Audience & Growth to lead end-to-end audience development and growth strategy. You will manage a three-person content and production team and own conversion from reader to subscriber to recurring donor.

The role combines hands-on craft with leadership, and requires setting the standard for video, email, and social strategies while reporting to the CEO. This position is Sydney-based and senior in scope.