Audience Growth & Marketing Manager

ON Industries PTY LTD; Summer Hill; Sur place; AUD 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

Laptop

Monitor

Tools provided to succeed

Résumé du poste

The $100 MBA is seeking a hands-on Growth Lead to scale audience and community across podcast, YouTube, email, social, and live events. You’ll own growth metrics, run experiments, and report results directly to the founders and production team.

You’ll design platform-specific campaigns, optimize SEO and discoverability, and lead end-to-end marketing initiatives for launches and programs, with real impact on engagement and revenue.

Qualifications

• Proven experience growing an audience across multiple platforms.
• Strong analytics and ability to report on metrics and insights.
• Hands-on experience building and running marketing campaigns.
• Experience with email marketing platforms (Kit / ConvertKit or similar).
• Clear communication and sound professional judgement.
• Examples of growth driven with numbers to back them up.

Responsabilités

• Own the growth scorecard: track audience and engagement across podcast, YouTube, email, social, and community in one place.
• Report weekly and monthly on what's growing, what's not, and why.
• Dig into the data behind the numbers: CTR, retention, traffic sources, open and click rates, follower growth, conversion.
• Turn insights into clear recommendations the team can act on.
• Run a steady cadence of growth experiments: titles, thumbnails, hooks, CTAs, formats, subject lines, and posting strategies.
• Collaborate with the founders and Video Producer on episode packaging: the angle, hook, and framing for each episode.
• Optimise YouTube and podcast discoverability (SEO, playlists, descriptions, pinned comments, community posts).
• Develop platform-specific social strategies, rather than one-size‑fits‑all reposting.
• Plan and run marketing campaigns end-to-end: for new content, programs and products, and live events.
• Run product launches: planning the calendar, building email sequences, landing pages and social promotion, and reporting on results.

Connaissances

Growth across platforms

Analytics & measurement

Campaign management

Clear communication

Data-driven decision making

Outils

YouTube Studio

Podcast analytics

Email marketing platforms

Meta Ads Manager

Landing pages

Description du poste

You'll own how the audience and community grow across every platform: audio podcast, YouTube, email, social, and community. You'll be the person who knows the numbers better than anyone, tracking them, understanding what's driving them, running experiments to move them, and building the campaigns that grow the audience, drive engagement, and sell products and events. This is a hands-on growth role for someone who loves both the data and the doing. You'll work directly with the founders and the production team, and you'll be trusted to own the growth layer of the business.

Key responsibilities

• Own the growth scorecard: track audience and engagement across podcast, YouTube, email, social, and community in one place
• Report weekly and monthly on what's growing, what's not, and why
• Dig into the data behind the numbers: CTR, retention, traffic sources, open and click rates, follower growth, conversion
• Turn insights into clear recommendations the team can act on
• Run a steady cadence of growth experiments: titles, thumbnails, hooks, CTAs, formats, subject lines, and posting strategies
• Collaborate with the founders and Video Producer on episode packaging: the angle, hook, and framing for each episode
• Optimise YouTube and podcast discoverability (SEO, playlists, descriptions, pinned comments, community posts)
• Develop platform-specific social strategies, rather than one-size‑fits‑all reposting
• Plan and run marketing campaigns end-to-end: for new content, programs and products, and live events
• Run product launches: planning the calendar, building email sequences, landing pages and social promotion, and reporting on results

About you

• Proven experience growing an audience across multiple platforms (for a brand, creator, or media company)
• Strong command of analytics: YouTube Studio, podcast analytics, social insights, and email metrics
• Hands-on experience building and running marketing campaigns (email, social, landing pages)
• Experience with email marketing platforms (Kit / ConvertKit or similar)
• Clear communication and sound professional judgement
• Examples of growth you've driven, with numbers to back them up
• YouTube growth and packaging experience (titles, thumbnails, retention) highly regarded
• Community building or management experience (online communities, memberships) highly regarded
• Paid social advertising experience (Meta in particular) highly regarded
• Product launch or event marketing experience highly regarded

About us

We're the founders of The $100 MBA, a global business education brand that began as a podcast (12 years ago!) and has grown into a modern, founder‑led media company. With 2,800+ episodes and 300M+ downloads, our work now spans podcasting, YouTube, email, social, digital education, community, and live events, reaching millions of listeners and viewers worldwide.

• Direct access to founders
• Real ownership over growth, and visible impact on the business
• Exposure to the global creator and media economy
• A supportive, thoughtful, quality‑driven working environment
• Laptop, Monitor and every tool you need to succeed

This role is based at our Summer Hill studio in Sydney (not remote). Applications close 15 November.

We welcome applicants of every background, identity, age and ability, and strongly encourage Aboriginal and Torres Strait Islander people to apply. If you need any adjustments during the recruitment process, just let us know.