Audience Growth & Marketing Manager

Podnews; Sydney; On-site; AUD 95,000 - 125,000; Full time

Benefits offered by this job

Laptop

Monitor

Tools provided

Job summary

Podnews is hiring to own audience growth across podcast, YouTube, email, social and community. You will analyze drivers, run experiments, and build campaigns for four product launches annually, plus live events and paid campaigns.

You’ll collaborate directly with founders and our Sydney production team, using strong analytics to optimize results and community engagement.

Qualifications

• Proven multi-platform audience growth with numbers to back it up.
• Strong analytics skills across YouTube Studio, podcasts, email metrics.
• Hands-on campaign experience including launches or events.

Responsibilities

• Track audience metrics across podcast, YouTube, email, social, and community.
• Design and run experiments to drive growth.
• Build campaigns for product launches, live events, email and paid channels.
• Collaborate with founders and the Sydney production team.

Skills

Analytical thinking

Creative mindset

Analytics skills

Campaign experience

YouTube analytics

Tools

YouTube Studio

Meta Ads

Email analytics tools

Job description

We started as a podcast 12 years ago. Today The $100 MBA is 2,800+ episodes and 300M+ downloads, plus YouTube, email, social, courses, community and live events. Audience growth is our only priority, and we’re hiring someone to own it.

The role:

Track our numbers across podcast, YouTube, email, social and community, work out what’s driving them, and run the experiments that move them. Then build the campaigns: four product launches a year, live events, and the email and paid (Kit, Meta) campaigns around them. You’ll work directly with both founders and our Sydney production team.

You’ll suit this

if you’re analytical and creative, love shipping and iterating, and care about community as much as audience. It’s probably not for you if you’d rather set strategy and hand off the execution.

You’ll have:

proven multi-platform audience growth with numbers to back it up, strong analytics skills (YouTube Studio, podcast analytics, email metrics), and hands-on campaign experience. YouTube packaging, community building, Meta ads and launch or event marketing are highly regarded.

Pay: $95,000–$125,000 + super, depending on experience

You’ll also get a laptop, monitor and every tool you need.

Applications close 15 November.