State Sales Manager

SeenThis; Sydney; Hybrid; AUD 180,000 - 260,000; Full time

Job summary

SeenThis is seeking a NSW State Sales Manager to drive revenue growth in Sydney, with a focus on agencies, brands and white-label partners. The role reports to the ANZ Country Manager and involves leading sales efforts across NSW, including holdcos and independent agencies.

Hybrid work is offered from a Sydney base, with some interstate travel to align with national accounts and the broader commercial team.

Qualifications

• Sustained revenue success over 5+ years in digital media or ad-tech sales.
• Deep ad-tech fluency with programmatic data, video, or SaaS solutions.
• Extensive relationships within Sydney/NSW media agencies and brands.
• Strong understanding of DSPs, SSPs, data targeting and verification.
• Hands-on ability to tailor and pitch sophisticated ad-tech solutions.

Responsibilities

• Drive revenue growth by expanding partnerships and closing new business.
• Develop and execute a targeted sales plan for advertisers, agencies and brands.
• Educate clients on SeenThis advantages within the programmatic ecosystem.
• Maintain CRM records and forecast revenue pipelines accurately.

Skills

Revenue leadership

Ad-tech fluency

Relationship development

Programmatic expertise

Strategic selling

Tools

CRM

Job description

We’re seeking an experienced, highly connected, and programmatic-savvy NSW State Sales Manager to join the commercial team at SeenThis. As a key sales leader in Sydney, you’ll drive on-ground sales efforts focused on revenue growth, expanding our client footprint across agencies, brands, and white-label partners. You will play a pivotal role in ensuring SeenThis’ high-impact, attention-driving advertising solutions stand out in a hyper-competitive ad tech and programmatic market.

About SeenThis

The open web has massive untapped advertising potential, but video has historically underperformed here. SeenThis is changing that. As a video advertising partner, we prove the open web delivers exceptional results, capturing more attention with cost-effective video that keeps publishers profitable and the internet independent. Since 2017, we've served billions of streams for 5,000+ brands across 50+ countries. We believe brands deserve reach wherever audiences are, publishers deserve sustainable revenue, and the internet deserves to stay open.

Our team of 130+ employees works globally from offices in Stockholm, Oslo, London, Paris, Singapore, Hong Kong, New York, and Sydney. We're expanding across all teams and constantly seeking new colleagues who want to make real impact in a fast-moving, collaborative environment where innovation happens daily.

Do you want to be part of our journey, where we dare to discover, own it, and win together?

About the role

The NSW State Sales Manager, reporting directly to the Country Manager, ANZ, is a critical role in the continued growth of SeenThis in the Australian market. In addition to growing market presence and broad market leadership, your portfolio will encompass NSW holdcos, direct clients, and a key focus on NSW independent agency growth. You will also support and contribute to the ongoing growth of our publisher and ad-tech partnerships.

The role requires both a high degree of initiative and autonomy, balanced with a mature, collaborative approach to driving growth alongside your commercial colleagues in Sydney, Melbourne and Brisbane.

SeenThis offers a hybrid working model based in a dynamic co-working environment near Central Station. Some interstate travel to support national accounts and align as a national commercial team may be required.

Chief among your daily responsibilities will be:

Revenue Leadership & Sales Strategy

• Drive and exceed revenue targets by expanding existing partnerships and aggressively closing new business.
• Develop and execute a strategic sales plan tailored to target designated advertisers, agencies, and brand marketers, with a heavy emphasis on programmatic activation.
• Position SeenThis effectively within the programmatic ecosystem, educating clients on our technical advantages.
• Forecast and monitor revenue pipelines accurately to support business planning and growth.

Client Development & Management

• Build and deepen relationships with senior stakeholders across agencies, brands, and trading desks.
• Serve as a trusted advisor on digital advertising strategy, programmatic buying, and advanced video solutions.
• Support responses to complex, tech-driven RFPs, development of tailored programmatic or managed service solutions, and negotiation of commercial agreements.
• Partner with internal functions (e.g., Production Ops, Media, and Tech Support teams) to ensure seamless programmatic delivery and support for sold solutions.

Operational Excellence

• Maintain sales CRM records and reporting to reflect pipeline health and forecast accuracy.
• Manage campaign implementation workflow, programmatic setups (PMPs/PG), and creative production processes with clients and internal media and ops teams.
• Track market shifts, ad tech innovations, and programmatic trends to incorporate insights into sales planning.

Qualifications

The successful applicant should be able to provide demonstrable evidence of the following qualifications and experience:

• Sustained revenue success over 5+ years in manager and/or director-level digital media, programmatic, or ad-tech sales roles.
• Deep ad-tech fluency, with a proven track record of selling programmatic data, video, or SaaS-based advertising solutions.
• Extensive, active relationships within the Sydney and broader NSW media industry, including major holdcos, independent agencies, and programmatic trading desks.
• Strong understanding of the programmatic landscape, including DSPs, SSPs, data targeting, and verification partners.
• Outstanding hands-on capability in preparing brief responses, tailoring and pitching sophisticated ad-tech solutions and go-to-market materials to highly technical agency buying teams.
• Ability to work successfully in a semi-autonomous role, with the motivation, ambition, and drive to achieve aggressive revenue targets.
• Prior experience working directly within agency programmatic trading desks, programmatic sales teams or ad-tech vendors will be highly regarded.

Application

We conduct background checks on all SeenThis-hires to comply with our customers and protect business-critical information.