Social Media Marketing Specialist

Talent Matters; Sydney; Hybrid; AUD 90,000 - 110,000; Full time

Benefits offered by this job

Salary up to $100K + Super

1 day work from home

Employee discounts

Social Fridays

Career growth opportunities

Job summary

Talent Matters is seeking a dynamic Marketing professional to own social and content-driven initiatives. You will drive how the brand appears across Instagram, Facebook, TikTok, and LinkedIn, while integrating into the broader marketing calendar for three markets.

The role is end-to-end, from concept to delivery, including shoots, editing, and reporting. The successful candidate will have 3+ years in marketing or content, fashion/Lifestyle experience, and hands-on video creation skills.

Qualifications

• 3+ years in Marketing, Social Media or Content roles.
• Experience in fashion, apparel, footwear, lifestyle or FMCG retail.
• Ability to shoot and edit short-form video (iPhone ok).

Responsibilities

• Marketing execution & campaign support across seasonal calendars.
• Assist with EDM content and calendar coordination; ensure consistent messaging.
• Social channel management across Instagram, Facebook, TikTok and LinkedIn.
• Build and roll out the monthly social content calendar aligned to trade/campaigns.
• Manage community engagement: comments, DMs, brand mentions.
• Content production: pre/post production; in-store shoots and location shoots.
• Pre-production: concept, brief, source product, book talent, shot lists.
• Production: self-shoot video/photo in-store, studio, location.
• Post-production: edit video, retouch, captions for platform-native assets.
• Influencer partnerships: identify, research and pitch talent; ANZ & Singapore.
• End-to-end paid partnerships: outreach, negotiation, contracting, approvals, delivery.
• Gifting & seeding program management; product selection, packaging, dispatch.
• Budget & reporting: monitor social/content/influencer budgets.

Skills

Marketing

Social Media

Content Creation

Video Editing

Influencer Management

Campaign Planning

Analytics

Tools

Adobe Premiere Pro

Photoshop

CapCut

Canva

Job description

• Up to $100K plus Super, pending skills/experience

The Company

Our client is an established and successful menswear apparel retailer with a strong brick-and-mortar and Ecommerce presence. Well-known for their quality products at affordable price points, they are continually growing and expanding their business.

The Role

This is a broad marketing role with social and content at its core. You'll be the driving force behind how the brand shows up across their social channels — but you'll also be embedded in the wider marketing calendar, supporting campaign rollout, retail activations, influencer partnerships and brand moments across three markets.

It's an end-to-end execution role. You'll contribute ideas and insight to the strategy, then own the delivery: concepting, shooting, editing, publishing, tracking and reporting. You'll work across the marketing team, with the buying and merchandising teams, retail operations and external creators.

This role requires prior experience in fashion, apparel, footwear, lifestyle or FMCG. They need someone who already speaks the language of seasons, drops, ranges and trade calendars as well as an understanding of the fashion aesthetic required in the menswear market.

Key Responsibilities

• Marketing execution & campaign support: Support the delivery of the seasonal marketing calendar from campaign launches and product drops to trade events and always-on brand activity.
• Assist with EDM content and calendar coordination, ensuring messaging is consistent across social, email and in-store
• Social channel management: Own day-to-day management of Instagram, Facebook, TikTok and LinkedIn
• Build, maintain and roll out the monthly social content calendar, aligned to the trade and campaign calendar
• Manage community engagement: comments, DMs, tagged content and brand mentions
• Content production: pre and post production.
• Pre-production: concept, brief, source product, book talent, coordinate locations and build shot lists
• Production: self-shoot photo and short-form video in-store, in-studio and on location
• Post-production: edit short-form video, retouch, caption and deliver platform-native assets
• Influencer & creator partnerships: Identify, research and pitch relevant talent across ANZ and Singapore
• Manage paid partnerships end to end — outreach, negotiation, contracting, briefing, approvals and delivery
• Run the gifting and seeding program, including product selection, packaging and dispatch
• Budget & reporting: Track and manage the social, content and influencer budget with strict adherence to allocated spend
• Events & activations: Support the planning and delivery of in-store activations and head office events

To be successful within this role, you will have

• You'll bring over 3 years' experience in a Marketing, Social Media or Content role
• Demonstrated experience in a fashion, apparel, footwear or FMCG or lifestyle retail
• Proven hands-on content creation skills: you can shoot and edit short-form video yourself (iPhone-first is completely fine)
• Experience managing multiple social accounts and strong working knowledge of Instagram, TikTok, Facebook and LinkedIn, including native tools and platform best practice
• Experience managing influencer or creator relationships, including gifting and seeding programs
• Confidence with reporting and comfortable talking to performance data li>
• Exposure to the broader marketing mix — campaign rollout, EDM, retail collateral or brand marketing
• Excellent organisational skills: you'll be juggling samples, shoots, talent, deadlines and budgets at the same time
• Strong written communication and an instinctive feel for brand tone of voice
• Working knowledge of Adobe Creative Suite (Premiere Pro, Photoshop) and/or CapCut, Canva

Benefits and Culture

• Salary up to $100K plus Super, pending experience
• Generous employee discounts and sample sales
• A collaborative team environment
• Leadership and mentorship from highly experienced and well-respected leaders within the industry
• Career opportunities with ability to influence and grow
• Currently offering 1 day work from home
• Social drinks every Friday afternoon
• Employee benefits program
• A company that lives and breathes their company values

Candidates must have permanent and unrestricted working rights within Australia to be considered.