Digital Marketing Executive - Content

Unichi Wellness; Sydney; On-site; AUD 70,000 - 90,000; Full time

Job summary

Unichi Wellness is seeking a Digital Marketing Executive to manage its Australian social media presence, create platform-native content and drive campaigns from concept to delivery.

You will develop engaging content, analyse performance and collaborate with Brand, Marketing and Retail teams to support product launches and activations. Strong storytelling and hands-on execution are essential.

Qualifications

• Minimum 2 years of relevant experience in social media management or similar content-focused digital marketing.
• Proven experience independently managing social media accounts for a consumer-facing brand.
• Strong creative instincts and visual judgement with understanding of what makes content engaging and on-brand.
• Hands-on experience creating short-form video and social content from ideation to publishing.

Responsibilities

• Manage and maintain Australian brand social media accounts and content calendars.
• Create engaging social-first content, including short-form videos, photography and storytelling.
• Monitor organic performance and provide actionable recommendations to improve reach and engagement.
• Collaborate with Brand, Marketing and Retail teams to support campaigns and product launches.

Skills

Social media management

Content creation

Performance analysis

Project coordination

Creative storytelling

Tools

CapCut

Canva

Adobe Creative Suite

Job description

We are looking for a creative, hands-on Digital Marketing Executive with a strong instinct for social media content and a solid understanding of digital marketing.

You will play a key role in managing our Australian digital presence, with a focus on social media management, content creation and optimisation.

The ideal candidate brings strong content judgement, creative thinking and hands-on execution skills, with the ability to develop engaging content, understand what resonates with consumers and independently drive projects from concept through to delivery.

Key Responsibilities

1. Social Media Management

Manage and maintain our key Australian brand social media accounts.

Develop and execute social media content calendars aligned with brand priorities, product launches and marketing campaigns.

Ensure consistent brand positioning, visual identity, messaging and content quality across channels.

Monitor platform trends, audience behaviour and emerging content opportunities to keep our brand relevant and engaging.

Manage content publishing, scheduling and day-to-day channel performance.

2. Content Creation & Storytelling

Independently conceptualise, plan and create engaging social-first content, including short-form videos, Reels, photography and visual storytelling.

Develop creative concepts, scripts, captions and content formats that resonate with target audiences.

Coordinate and participate in content shoots, including product, lifestyle and in-store content.

Translate product features, consumer insights and brand messages into compelling, platform-native content.

Maintain high standards of creative quality, visual aesthetics and brand consistency.

3. Content Performance & Optimisation

Monitor organic content performance, including reach, engagement, views and audience growth.

Analyse content performance to understand what resonates with consumers and identify opportunities for improvement.

Use performance insights and platform trends to continuously refine content direction and execution.

Provide regular updates and actionable recommendations on social media performance.

4. Campaign & Cross-Functional Collaboration

Work closely with Brand, Marketing and Retail teams to translate campaign priorities into engaging digital content.

Support product launches, brand activations and retail campaigns through timely and effective social media execution.

Collaborate with internal stakeholders to source content, product information and creative assets.

Maintain clear communication, manage timelines and ensure agreed deliverables are completed to a high standard.

About You

Minimum 2 years of relevant experience in social media management, content marketing or a similar content-focused digital marketing role.

Proven experience independently managing social media accounts for a consumer-facing brand.

Strong creative instincts and visual judgement, with a clear understanding of what makes content engaging, relevant and on-brand.

Hands-on experience creating short-form video and social media content, from ideation and scripting through to editing and publishing.

Proficiency with content creation and editing tools such as CapCut, Canva, Adobe Creative Suite or similar.

Strong understanding of Instagram, TikTok and current social media trends, content formats and audience engagement.

Excellent organisational skills, attention to detail and the ability to manage multiple content priorities independently.

A proactive, reliable and accountable working style, with a strong sense of ownership and commitment to delivering high-quality work.

Strong written and verbal communication skills in English.

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