Marketing & Content Coordinator

Bellaseno Pty Ltd; Sydney; On-site; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Salary packaging & novated leasing

Company paid parental leave

Fitness Passport

Flexible working arrangements

Employee discounts on products

Career progression opportunities

Job summary

Bellaseno Pty Ltd in Sydney is seeking a Marketing & Social Coordinator to support the Marketing Manager in delivering brand campaigns and social media strategies across platforms such as Instagram, TikTok, Facebook and LinkedIn. You will manage content creation, scheduling, engagement, and performance analysis while ensuring brand consistency.

The role involves influencer partnerships, product samples, event activations, video editing, and coordinating with the creative team.

Qualifications

• 1–2 years in a social media or content role in beauty, haircare or FMCG.
• Degree in Marketing, Communications, Media or related field.
• Portfolio of short-form video (TikTok / Reels) you’ve shot and edited.
• Experience coordinating influencer programmes, including seeding and tracking.

Responsibilities

• Plan, create, and schedule content across Instagram, TikTok, Facebook, and LinkedIn.
• Write captions that align with brand tone and engagement strategies.
• Identify, engage and manage influencer relationships and UGC campaigns.
• Film and edit short-form video content (Reels/TikTok).
• Assist in paid social campaigns with engaging creatives and messaging.
• Coordinate product samples and marketing assets for shoots.
• Support campaign photoshoots, events and in-store activations.
• Track content performance and provide insights and ROI reports.

Skills

Social media management

Content creation

Influencer partnerships

Video editing

Analytics & reporting

Organizational skills

Education

Degree in Marketing/Communications/Media

Tools

CapCut

Adobe Premiere Pro

Canva

Meta Business Suite

Ads Manager

Sprout Social

Later

Job description

Job Description

Description of Role The Marketing & Social Coordinator supports the Marketing Manager in executing brand marketing campaigns and social media strategies. This role is responsible for managing content creation, scheduling, engagement, and performance analysis across digital platforms. Additionally, the role involves coordinating marketing assets, product samples, and event activations while ensuring brand consistency across all marketing channels.

• Social Media & Content Creation
  Plan, create, and schedule engaging content across Instagram, TikTok, Facebook, and LinkedIn.
• Write compelling captions that align with brand tone of voice and engagement strategies.
• Monitor trends and viral content to create timely and relevant posts.
• Influencer & Community Engagement
• Identify, engage, and manage relationships with influencers, content creators, and brand ambassadors.
• Coordinate influencer partnerships, ensuring alignment with brand values and campaign goals.
• Develop strategies for user-generated content (UGC) to amplify brand reach and authenticity.
• Track influencer performance and provide reports on engagement, conversions, and ROI.
• Actively engage with followers through comments, DMs, and interactive content to build community.
• Oversee gifting programs, including tracking shipments and managing product orders, keeping to budget.
• Video Editing & Reel/TikTok Production
  Film and edit high-quality short-form video content, including Reels and TikToks.
• Use in-app editing tools and professional software (e.g., CapCut, Adobe Premiere Pro). Experiment with creative transitions, text overlays, and trending audio to enhance video storytelling.
• Manage a content calendar to ensure a consistent flow of fresh and engaging video content.
• Assist in executing paid social campaigns, ensuring engaging ad creatives and targeted messaging.
• Product and Sample Management
  • Serve as the liaison between Product and Marketing Teams to ensure accurate product information for campaigns and content creation.
  • Maintain detailed records of product samples for shoots and digital content (campaign, e-commerce, flat lay, ghost & social shoots).
  • Organise and manage sample sets for campaigns, ensuring availability and accuracy.
  • Work closely with producers and the Creative Lead to streamline product handling during shoots.
• Campaign & Event Support
  • Support the production of campaign photoshoots and in-store activations, including coordinating castings, securing permits, preparing run sheets, and managing on-the-day logistics.
  • Support the implementation of marketing activations in standalone stores and concession pads including new store openings.
  • Capture and edit behind-the-scenes content from events, launches, and activations.
  • Create post-event recap videos and highlight reels for social media.
  • Support marketing and PR initiatives with engaging storytelling and content.
  • Day-to-day ad hoc requests for imagery, offers and in store events as well as updating creative for store digital screens.
• Marketing Planner Management
  Own the day-to-day management of the JAG marketing planner, updating the marketing calendar weekly to reflect current campaigns, launches, and activity. Coordinate with the Graphic Designer and Ecommerce teams to ensure weekly assets are briefed in, returned, and handed over on time. Review all assets before handover to ensure they are accurate, free of typos, and meet JAG's brand standards. Flag any timing risks, gaps, or changes to the Marketing Manager early so the planner stays on track.
• Analytics & Performance Tracking
  • Track influencer content performance, social media engagement, and campaign effectiveness.
  • Provide insights on content performance and optimise strategies based on analytics.
  • Conduct competitor analysis to stay ahead of social media and influencer trends.

What You’ll Bring

• 1–2 years in a social media or content role, ideally for beauty, haircare, personal care or FMCG brands, in-house or agency.
• A degree in Marketing, Communications, Media or a related field.
• A portfolio of short‑form video (TikTok / Reels) you’ve shot and edited yourself.
• Experience coordinating influencer or creator programmes, including seeding, briefing and tracking.
• Hands‑on with Meta Business Suite and Ads Manager, TikTok, a scheduling tool (e.g. Later or Sprout Social) and editing tools like CapCut, Canva or Adobe Premiere / Lightroom.
• Organised and fast: you juggle two brands and a busy calendar without dropping pace, quality or detail.
• An eye for trends and data: you know what’s working and why, and you’re quick to act on it.

We are looking for people to help create human connections, make magic and shape the future of gifting. Even if you don’t think you quite meet all of the skills listed or tick all the boxes, we’d still love to hear from you! Please let us know if you require any adjustments as part of the application and recruitment process. We also encourage you to let us know your pronouns at any point in the process.

We are pleased to offer a competitive salary and an attractive benefits package, including generous discounts on products and services, flexible working arrangements, and opportunities for career progression within a dynamic and fast‑moving environment.

Job is a Permanent, Full time role based in Sydney, Office-first but with some flexibility depending on the role, location and business needs. Applications will close at midnight on 15th November 2026. To be eligible for this role, you must have full working rights in Australia.

Additional Information

• Additional benefits include opportunities for salary packaging & novated leasing.
• Company paid parental leave for eligible employees.
• Full scope of digital marketing exposure with progression and development.
• Access to Fitness Passport.
• A supportive team environment that focuses on team culture, diversity and promotes a healthy work & family life balance.
• Opportunities to make discounted purchases on a great range of products and services.