Content Manager

Iknowho; Sydney; Hybrid; AUD 90.000 - 110.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Superannuation

Benefits

Zusammenfassung

Iknowho is seeking a Content Marketing Manager in Sydney to drive audience acquisition and retention across email, organic social and paid media. This hands-on, generalist role blends strategic thinking with execution, shaping audience strategy and campaigns while collaborating with Product, Growth and other teams.

You will build compelling content across channels, manage lifecycle communications, support product launches and partnerships, and contribute to a social impact-focused culture within

Qualifikationen

• 4–5 years in content marketing or lifecycle/CRM.
• Strategic thinking with hands-on execution.
• Excellent copywriting and editing across channels.
• Comfort with AI tools to accelerate research and drafting.
• Experience with email platforms (Mailgun, HubSpot, Klaviyo, Braze).
• Experience with CMS and analytics tools.
• Strong organizational skills in a fast-moving environment.
• Interest in a purpose-led business and social impact.

Aufgaben

• Create content across channels (social, case studies, press, reports).
• Plan, write, build and optimize audience communications with segmentation and testing.
• Identify opportunities to evolve audience activation and lifecycle campaigns.
• Support product marketing by translating launches into customer communications.
• Support brand collaborations and growth campaigns.
• Collaborate with Product, Growth and other teams on campaigns.
• Maintain a flexible, generalist approach in a small team.

Kenntnisse

Content marketing

Lifecycle/CRM

Copywriting

Strategic thinking

AI tools

Email platforms

CMS platforms

SEO/Analytics

Organisational skills

Curiosity

Tools

Mailgun

HubSpot

Klaviyo

Braze

Jobbeschreibung

Social enterprise, purposeful remit. Content Marketing Specialist. Up to $100k + super

• Forward thinking culture | Passionate ambitious team
• Opportunity to make a real impact
• Up to $100k + super + benefits | Hybrid 4:1 | Sydney

We’re looking for a Content Marketing Manager to join a high-performing, ambitious team to drive activity across key marketing channels. You'll have demonstrated experience driving audience acquisition & retention through meaningful content (email, organic social & paid media) as well as partnership marketing and broader communications initiatives.

This is a hands-on, generalist marketing role for someone who enjoys both strategic thinking and execution. You’ll have the opportunity to shape audience strategy, create compelling content, build and optimise campaigns, analyse performance and turn ideas into action.

You’ll be joining a purpose-led business with a fantastic culture. They are growing across multiple international markets and on a mission to use business as a force for good.

The Scope:

• Create compelling content across channels, including social, customer case studies, press releases, reports and other brand content.
• Plan, write, build and optimise regular audience communications, including segmentation, testing, QA and performance analysis with the data team.
• Identify opportunities to evolve audience activation through lifecycle communications, re-engagement and other targeted initiatives.
• Support product marketing initiatives by translating product launches and updates into clear, engaging communications for customers.
• Support brand collaborations, partnership campaigns and other growth projects as they arise.
• Work closely with Product, Growth and other teams to turn ideas and insights into effective marketing campaigns.
• Bring a generalist mindset to a small, fast-moving team, balancing planned activity with ad-hoc projects and changing priorities.

About You:

• 4–5 years’ experience in content marketing, lifecycle/CRM or a similar generalist marketing role.
• A strategic mindset combined with a strong bias towards execution,you can develop the strategy and then get into the detail to make it happen.
• Excellent copywriting and editing skills, with the ability to adapt your voice for different audiences and channels.
• Confidence using AI tools to accelerate research, drafting, editing and content production while maintaining a high standard of quality.
• Hands‑on experience with any email platforms such as Mailgun, HubSpot, Klaviyo, Braze or similar would be favourable.
• Experience with CMS platforms and digital marketing tools.
• Working knowledge of SEO/AEO and analytics platforms such as GA4, Search Console or similar would be helpful but not mandatory.
• Strong organisational skills and the ability to manage recurring campaigns alongside ad-hoc projects in a fast-moving environment.
• Curiosity, initiative and a willingness to get stuck in, this is a role where priorities can shift and no two weeks will look exactly the same.
• An interest in a purpose-led business and social impact is critical.

Salary: Up to 100k + super + benefits

This is a rare opportunity where you'll have meaningful ownership, plenty of room to experiment and the chance to work across a broad range of marketing initiatives, while contributing to a business with a strong social purpose. You'll be joining an ambitious, passionate (and fun) team as they scale for this next phase of growth.