Social Media Manager - Edikted

Fashionata; Sydney; On-site; AUD 80,000 - 110,000; Full time

Job summary

Edikted in Australia is seeking a hands-on social media lead to grow our Gen Z fashion presence. You will own the Australian TikTok, tailor content for Instagram, and translate global assets into local campaigns that build awareness, community and online demand.

You’ll film and edit content, collaborate with creators and the US team, spot trends, and use data to improve reach, engagement and website traffic.

Qualifications

• At least three years’ experience managing social media for a fashion, beauty or lifestyle brand.
• Strong eye for Gen Z trends, styling and platform formats.
• Confident creating content, filming, editing, and writing captions that match the brand voice.

Responsibilities

• Own Edikted’s Australian TikTok account, managing content planning, creation, daily posting and growth
• Develop Australian posts, Reels and Stories for Edikted’s global Instagram, working with the US social team
• Create local social strategies that build awareness and demand for Edikted in Australia
• Spot trending sounds, formats and moments and turn them into timely fashion content
• Film and edit content including try-ons, styling and creator videos
• Coordinate local shoots with creators for weekly drops and campaigns
• Manage comments and DMs, build follower relationships and respond to feedback
• Test content formats and use performance insights to improve reach and engagement
• Share successful organic content with ecommerce for paid campaigns
• Use AI tools to speed up production and adapt global assets locally
• Track competitors, trends and community sentiment and share insights with marketing/ecommerce

Skills

Social media management

Fashion branding

TikTok

Instagram

Content creation

Tools

CapCut

AI editing tools

Job description

Help bring Edikted, a fast-growing global Gen Z fashion brand, to the Australian market. Working with Edikted’s main social accounts, with over one million followers across platforms, you will develop local content and social strategies that turn an established international following into Australian brand awareness, community growth and customer demand.

This is a hands-on role for a fashion enthusiast who lives and breathes social media. You will run Australian TikTok activity and shape local content for Edikted’s global Instagram, combining the brand’s international presence with Australian trends, creators and culture. From filming try-ons to launching campaigns, your work will help make Edikted a brand Australian customers know, follow and shop.

Key responsibilities

Own Edikted’s Australian TikTok account, managing content planning, creation, daily posting and growth

Develop Australian posts, Reels and Stories for Edikted’s global Instagram, working closely with the US social team

Create local social strategies that build awareness and demand for Edikted in the Australian market

Spot trending sounds, formats and cultural moments, turning them into timely, relevant fashion content

Film and edit content yourself, including try-ons, styling, behind-the-scenes footage and creator-style videos

Coordinate local shoots with creators and the team, delivering content around weekly product drops and campaigns

Manage comments and DMs, build relationships with followers and respond quickly to community feedback

Test content formats and use performance insights to improve reach, engagement, follower growth and website traffic

Share successful organic content with the ecommerce team to support paid campaigns

Use AI and editing tools to speed up content production and adapt global assets for local audiences

Track competitors, trends and community sentiment, sharing insights with marketing and ecommerce teams

About you

At least three years’ experience managing social media for a fashion, beauty or lifestyle brand

A true fashion enthusiast with a strong eye for trends, styling and what connects with a Gen Z audience

Confident creating content yourself, from filming and editing to writing captions that capture the brand’s voice

Strong knowledge of TikTok and Instagram, including platform trends, formats and community behaviour

Hands‑on experience with CapCut or similar editing tools, plus an interest in using AI to work more efficiently

A natural community builder with excellent written communication and sound judgement

Comfortable using data to understand what works and turn insights into better content

Experience working within global brand guidelines while bringing a fresh local perspective

Fast, organised and proactive, with the ability to manage a busy content calendar and deliver consistently