Content Creator | TikTok

UMENCO TALENT PTY LTD; Sydney; On-site; AUD 70,000 - 100,000; Full time

Job summary

UMENCO, a leading Australian womenswear brand, is seeking a Content Creator for TikTok based in Sydney. You will build the brand’s presence on TikTok with platform-first content that feels authentic and on-brand.

Own the content process from ideation to execution, shooting and editing short-form videos. Collaborate with Creative and Brand teams to translate campaigns into compelling TikTok formats, styles and recurring series that grow engagement.

Qualifications

• Experience creating TikTok content and growing follower metrics.
• Strong fashion sense and styling ability.
• Proficient in shooting and editing short-form video.
• Ability to translate campaigns into social content.

Responsibilities

• Develop and evolve TikTok strategy with content pillars.
• Plan, shoot, edit and deliver TikTok-first content.
• Collaborate with Creative and Brand teams to integrate campaigns.

Skills

TikTok content creation

Video editing

Fashion styling

Content strategy

Storytelling

Job description

This noted womenswear brand is a leader in the Australian fashion landscape. Its pieces are luxurious and fashion-forward, and its collections balance contemporary design intelligence with timeless construction.

Role Overview

UMENCO is recruiting a Content Creator fro TikTok for a contemporary womenswear brand who are a leader in the Australian fashion landscape.

This role offers the opportunity to build and grow the brand’s presence on TikTok through consistent, platform-first content that feels authentic, engaging and distinctively reflective of the brand. The Content Creator will develop and evolve the brand’s TikTok strategy, establishing clear content pillars, formats and recurring series that build audience engagement, strengthen brand awareness and support commercial objectives.

The Content Creator will take ownership of the content process from ideation through to execution, independently planning, shooting, editing and delivering TikTok-first content at pace. With a strong eye for fashion, styling and visual storytelling, the successful talent will confidently bring products, styling ideas and brand stories to life both behind and in front of the camera, creating content that feels natural to the platform while remaining considered and aligned with the brand.

Working closely with the Creative and Brand teams, the Content Creator will translate campaigns, shoots, activations and broader brand narratives into compelling TikTok culture, emerging formats and relevant trends, identifying opportunities to engage the brand’s community while balancing the platform’s authentic, lo-fi nature with the brand’s visual identity and commercial priorities.

The successful talent will be a highly creative and digitally fluent content creator with a strong understanding of TikTok and demonstrate experience driving engagements and follower growth. The Content Creator will be confident shooting and editing short-form video independently, comfortable moving quickly from concept to execution and bring a strong fashion and styling sensibility. The Content Creator will bring curiosity, initiative and a genuine understanding of what makes content resonate on TikTok.

Location

Sydney, Australia