Social Media and PR Specialist

Bondi Born Pty; Sydney; On-site; AUD 39,000 - 55,000; Part time

Benefits offered by this job

Flexible scheduling

Job summary

Bondi Born Pty, a Sydney-based luxury swimwear and resortwear brand, seeks a part-time Social Media & PR Specialist (3 days/week). You will manage Instagram, Facebook and TikTok, coordinate influencer campaigns, PR activity, and produce on-brand content for site and ads.

Ideal candidates are digital natives with a creative flair and strong organisational skills. You will report to Brand Content & Merchandising Manager, work from the Marrickville office 1–2 days, and enjoy flexible scheduling to

Qualifications

• Currently studying towards or holding a degree in Communications, Marketing, Media or a related field.
• 1–2 years’ experience in social media, influencer marketing or PR (in-house, agency, internship or freelance), ideally in fashion.
• Confident creating and editing short-form video (CapCut, Instagram Edits or similar).
• Strong copywriter with a feel for brand voice.
• Strong creative flair.
• Photography skills.
• Confident reaching out to, and negotiating with, content creators.
• Highly organised: juggle samples, orders, deadlines and DMs.
• Up to date with Instagram and TikTok trends and creator culture.
• Sydney-based and able to work from the Marrickville Office for 1–2 days per week.

Responsibilities

• Manage Bondi Born’s Instagram, Facebook and TikTok accounts with fresh, on-brand content daily.
• Shoot, edit and create video content and Stories in-house.
• Write captions and on-brand copy across channels.
• Coordinate influencer and creator partnerships and gifting campaigns.
• Track results and payments for creator contracts.
• Manage ShopMy and Accesse accounts including affiliate links and communications.
• Compile monthly performance reports on social and influencer results.
• Support content for website and campaigns.
• Capture BTS at shoots for use on socials and site.

Skills

Social media

Influencer marketing

PR

Video editing

Copywriting

Photography

Negotiation

Organisation

Trends & creator culture

Education

Degree in Communications/Marketing/Media

Tools

Instagram

TikTok

ShopMy

Accesse

Shopify

Canva

CapCut

Dropbox

Google Drive

GSheets

Job description

Bondi Born is a Sydney-based luxury swim and resortwear brand, with an unwavering commitment to exceptional quality and sustainable practices. We sell our garments internationally through our website and retail partners. We currently have stores in Bondi and Noosa and are in the process of adding more.

We’re looking for 3 days per week / permanent, part-time Social Media & PR Specialist to keep Bondi Born’s social channels, creator program and press activity running day to day. A digital native who appreciates elevated style, you will combine your natural creative flair with strong organisational skills and thrive on delivering a constant pipeline of engaging, on-brand content.

We offer genuine flexibility in how your three days are structured. This role would suit someone balancing work with study, family or other commitments.
Reporting to our Brand Content & Merchandising Manager, you will coordinate our influencer, content creator and PR activity, from gifting and outreach through to tracking results, and create on-brand content for our website, socials and ad, working alongside our Creative Director, Store managers and Digital Advertising & Web Design Agencies.
This is an exciting hands-on role for someone who is passionate about brands and content. You can shoot and edit a Reel in the morning and negotiate a creator contract in the afternoon.

Key Responsibilities

Social Media and Branded Content

• Manage Bondi Born’s Instagram, Facebook and TikTok accounts, ensuring fresh, on-brand content is posted to the grid, Stories and Reels daily.
  Maintain the content calendar in line with collection launches and drops set by the Brand Content & Merchandising Manager


• Shoot, edit and create video content and Stories in-house


• Write captions and on-brand copy across all channels


• Keep up with designer apparel trends and formats, and monitor competitor brands


• Support the Brand Content & Merchandising Manager with content for our website


• Capture BTS at campaign and studio model shoots which you will edit for use on socials and our website.


• Influencer and creator partnerships


• Coordinate day-to-day communication with our network of Content Creators & Muses


• Research and shortlist new on-brand creators for approval


• Issue approved creator agreements and track deliverables and payments


• Run gifting campaigns for collection launches, including outreach, lookbook messaging and follow-ups


• Process gifting orders and coordinate fulfilment with the warehouse or operations team


• Manage our ShopMy and Accesse accounts, including affiliate links, commissions and creator communications

Community Management

• Manage Instagram DMs and respond to creator enquiries


• Ensure consumer enquiries via social media are responded to daily (via our Customer Service team)


• Reshare Story and post mentions daily


• Download and file all influencer content featuring Bondi Born.

UGC and paid social

• Build a strong relationship with our select group of UGC creators, providing inspiration, direction and support


• Plan and organise UGC & EGC content for Meta ads


• With support from Brand Content Manager, negotiate contracts, manage usage rights and billing

PR

• With support from Brand Content Manager, maintain our press database and assist with distribution of brand news


• Manage press and stylist requests for garment loans with assistance from our Warehouse team


• Track garments out and back, and keep files of resulting press photos and coverage

Reporting

• Compile monthly performance reports on social, influencer and ShopMy results


• Track gifting, creator content output and campaign results

About You

• Currently studying towards, or holding, a degree in Communications, Marketing, Media or a related field (Communications or Marketing preferred)


• 1–2 years’ experience in social media, influencer marketing or PR (in-house, agency, internship or freelance), ideally in fashion


• Confident creating and editing short-form video (CapCut, Instagram Edits or similar)


• Strong copywriter with a feel for brand voice


• Strong creative flair


• Photography skills


• Confident reaching out to, and negotiating with, content creators


• Highly organised: you can juggle samples, orders, deadlines and DMs without things slipping


• Up to date with Instagram and TikTok trends and creator culture


• Sydney-based and able to work from the Marrickville Office for 1-2 days per week.

Nice to have

• Experience with ShopMy or other affiliate and creator platforms


• Existing network of Australian creators, stylists or fashion editors


• Tools you’ll use


• Instagram, TikTok, ShopMy, Accesse, Shopify, Canva, Capcut, Dropbox, Google Drive, Gsheets.