Social Media Coordinator

PETAL & PUP; City of Brisbane; On-site; AUD 55,000 - 82,000; Full time

Benefits offered by this job

Generous team discount

Shape brand voice

Creative, collaborative team

Variety of shoots and chats

Job summary

Petal & Pup, Aussie born and loved worldwide, is seeking a Social Media Coordinator to join our Content team. You’ll influence across TikTok, Instagram, Facebook and Pinterest, from filming and editing to community engagement and day-to-day scheduling.

Reporting to the Senior Social Media Content Creator, you’ll help grow one of Australia’s most loved fashion brands online, bringing energy, creativity and a on-brand voice to campaigns, shoots and social listening.

Qualifications

• 2+ years' experience in social media management and content creation.
• Portfolio showing on-brand content across platforms.
• Strong writing and ability to adapt tone.
• Familiarity with social analytics and industry trends.

Responsibilities

• Create and manage engaging content across platforms.
• Grow TikTok presence with trends and native content.
• Film, edit and appear in content including greenscreen videos.
• Manage community engagement and monitor brand mentions.
• Coordinate content scheduling and captions for Pinterest.
• Support shoots and prep for content creation.
• Keep content library organized.

Skills

Social media strategy

Content creation

On-camera presence

Copywriting

Video editing

SEO awareness

Time management

Team collaboration

Tools

Hootsuite

Dash Social

CapCut

Premiere Pro

Job description

Aussie Born, Loved Everywhere At Petal & Pup, we believe that life is a vibrant tapestry woven with threads of joy, friendship, and shared experiences. We celebrate the power of community - the laughter shared with girlfriends, the unwavering support of family, and the uplifting spirit that arises when we as women come together. Founded in Australia and deeply rooted in its laid-back, open-minded and optimistic culture, we embrace this vibrant spirit. With bold colors, playful prints, and effortless silhouettes that radiate femininity and confidence, our collections are designed to make you feel good, both inside and out, and encourage you to immerse yourself in our 'no worries' attitude and live life to the fullest. We want to help you celebrate every moment - the spontaneous picnics, those rooftop cocktails, your friends engagement party, or a cozy bonfire night. We encourage you to step outside, say 'yes' to that experience, and savor every precious moment, just like we do in Australia.

The Opportunity

We're looking for a Social Media Coordinator to join our Content team and help bring the Petal & Pup world to life across TikTok, Instagram, Facebook and Pinterest. Reporting to our Senior Social Media Content Creator, you'll be hands‑on across everything from filming and editing to community engagement, content shoots and day‑to‑day scheduling. This is a brilliant role for someone who loves social, loves being part of the action both on and off camera, and wants to help grow one of Australia's most loved fashion brands online.

The Role

As part of our Content team, you will:

• Create and manage engaging content across platforms - text, image, video and graphics - including owning our TikTok staff content
• Play a key role in growing our TikTok presence through platform-native content, trends and experimentation
• Film, edit and appear in content, including greenscreen videos, Q&As and trend videos
• Support social media campaigns and keep a pulse on trends and brand mentions through social listening
• Manage community engagement - responding to comments, tags, messages and mentions across TikTok, Instagram and Facebook
• Source, vet and manage organic UGC, including usage rights and creator communications
• Schedule and manage content in Dash Hudson, including linking products and writing Pinterest captions and titles
• Prep for shoots - pulling and steaming product, organizing props, and helping set up the studio
• Support on set with filming, styling and capturing behind‑the‑scenes content for Stories, TikToks and Reels
• Keep our content library organized, from Dropbox uploads to post‑shoot garment sorting

About You

You’ll bring:

• 2+ years' experience in social media management and content creation, with a strong portfolio to show for it
• Confidence on camera and behind it - you can present, film and edit content that feels natural, on‑brand and made for the feed
• Strong writing skills and the ability to adapt to our brand's tone and style
• Familiarity with tools like Hootsuite, Dash Social, CapCut or Premiere Pro
• A creative eye, with graphic design skills considered a bonus
• Great communication skills and a genuine love of collaborating with a team
• An understanding of SEO, content optimisation and paid social strategies
• The ability to juggle multiple projects, manage your time, and stay adaptable in a fast‑moving space
• Bonus points if you understand both the Australian and US markets - we're a global brand with a big US following

What Petal & Pup Offers

• A generous team discount on all things Petal & Pup
• The chance to help shape the voice and content of a fast‑growing, globally loved brand
• A collaborative, creative team environment where your ideas are genuinely valued
• Real variety - from studio shoots to trend‑jackin to community chats - no two days the same