Social Content Creator

Flower Power; Sydney; On-site; AUD 60,000 - 90,000; Full time

Job summary

Flower Power is seeking a proactive Social Media Coordinator to manage our Facebook, Pinterest and Instagram channels, creating engaging content and driving audience growth.

You will plan visuals, write copy, edit photos/videos, and collaborate with product teams to showcase our plants, home decor and garden products. A 2–4 year background in social media and a passion for gardening will help you shine.

Qualifications

• 2–4 years experience in social media management and content creation.
• Self-starter with ability to learn quickly and motiv ated to produce engaging content.
• A passion for creating content that resonates and inspires teams across the business.
• Excellent written and visual storytelling skills with attention to brand voice.

Responsibilities

• Manage Facebook, Pinterest and Instagram accounts to grow brand awareness, engagement, traffic and sales.
• Plan and create timely, relevant content tailored to each platform and brand voice.
• Edit photos and videos using Photoshop/Lightroom and video tools to maintain high-quality visuals.
• Collaborate with buying and retail teams to showcase products to target audiences.
• Respond promptly to comments, messages and reviews across social channels.

Skills

Social media management

Copywriting

Communication

Time management

Gardening enthusiasm

Tools

Adobe Photoshop

Lightroom

Premiere Pro

Premiere Rush

Job description

Flower Power is a family-owned business with a growing online store, plus ten garden centres across greater Sydney and one in the Hunter region. We offer Sydney’s biggest range of quality plants, pots, gardening accessories, landscape supplies, homewares and furniture.

About the role

Reporting to the Digital Marketing Manager, you will be responsible for the day-to-day running of our Instagram, Pintrest and Facebook accounts, from content creation and scheduling to community interaction. You’ll also support the marketing team across a range of digital activities.

This role would suit someone with 2-4 years experience in social media management and content creation; We are looking for a self-starter who is quick to learn, highly motivated and passionate about creating engaging content, with the ability to inspire that passion in others across the business.

Key responsibilities

• Manage our Facebook, Pintrest and Instagram accounts to grow organic brand awareness, engagement, web traffic, in-store traffic and sales.
• Plan and create timely, relevant, creative content that’s optimised for each platform, with a focus on brand-appropriate image composition.
• Skilfully apply Flower Power’s fun, friendly, professional tone of voice and brand personality to the creation of photos, videos and written content.
• Collaborate with our buying and retail teams to showcase our plants, pots, garden accessories, homewares and furniture to relevant audiences in a way that resonates.
• Provide prompt and friendly responses to comments, direct messages, reviews and feedback across social media profiles.
• Monitor and regularly report on social media insights to ensure continued growth in reach, engagement and sales.
• Identify opportunities to improve our social media presence and processes.
• Support the Digital Marketing Coordinator, eCommerce Manager and Head of Marketing with a range of tasks including website development projects and maintenance.
• Maintain website banners and page content to ensure current promotions and key messages are displayed and generate clicks.
• Manage Google, Yelp and Product Review accounts to respond to reviews and keep details up to date.
• Provide friendly and helpful responses to comments on web articles via Disqus.

Skills & Attributes Required

• Facebook, Pintrest and Instagram management experience with an understanding of how these platforms can support an overarching marketing strategy.
• Demonstrated photography and videography skills with a great eye for composition.
• Experience using Adobe Photoshop, Lightroom, Premiere Pro, Premiere Rush or similar to edit content.
• Excellent copywriting skills with the ability to adopt our fun, friendly tone of voice.
• Superior communication skills with an enthusiastic, can-do attitude and problem-solving approach.
• Efficient time management and organisation skills with the ability to multi-task.
• A love of gardening and/or home styling will help you shine in this role.

As we are expecting high interest levels for this role, only shortlisted applicants will be contacted.

Flower Power is an equal opportunity employer.

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