SEO Content Specialist

Oxworks; Brisbane; On-site; AUD 70,000 - 100,000; Full time

Job summary

Oxworks is seeking an SEO Content Specialist to turn search into sales for trade customers in Brisbane. You will own the search strategy, produce game-changing content and work with an integrated digital team on a relaunch, new Trade App and online tools to drive organic revenue.

You’ll optimize category, product and landing pages, manage local SEO for branches and align with paid search to boost conversions and ROAS.

Qualifications

• 3+ years SEO experience, ideally in eCommerce, with ranking and organic revenue results.
• Excellent writer who can explain technical subjects clearly to a Trade audience.
• Strong at keyword research and search-intent analysis.
• Proficient with GA4, Google Search Console and tools such as Semrush, Ahrefs or Screaming Frog.
• Knowledge of technical SEO including site architecture, structured data, redirects and Core Web Vitals.
• You've managed local SEO and Google Business Profiles.
• You’re comfortable publishing in a CMS or eCommerce platform, with working knowledge of HTML.
• Experience managing SEO through a website relaunch or platform migration is desirable.
• Knowledge of fencing, building materials, hardware or trade supply, Google Ads and Merchant Center, or video/YouTube SEO is a bonus.
• Current driver's licence.

Responsibilities

• Develop and run an SEO strategy built on keyword and search-intent research across Trade jobs, products and locations.
• Plan and manage a content calendar of job-based guides, how-tos, buying guides, project planners, FAQs and video scripts.
• Write, edit and publish accurate, engaging, SEO-optimised content for category, product and landing pages.
• Make calculators, configurators and tools easy to find with landing pages that rank and convert.
• Build a terminology and synonym library to aid findability across searches.
• Protect and grow rankings during the website relaunch: URL mapping, redirects, structured data and audits.
• Run technical SEO audits and brief fixes with the E-Commerce Developer.
• Manage local SEO for every branch, including Google Business Profiles and store pages.
• Collaborate with Google Ads Consultant to align paid and organic search for conversions and ROAS.
• Track and report monthly on rankings, traffic and organic revenue; adapt content for AI-driven search.

Skills

SEO strategy

Keyword research

Content writing

GA4

Google Search Console

Semrush

Ahrefs

Screaming Frog

CMS publishing

HTML knowledge

Tools

GA4

GSC

Semrush

Ahrefs

Screaming Frog

Google Search Console

CMS platforms

HTML

Job description

Can you turn search into sales? Oxworks is looking for an SEO Content Specialist to make us the first stop for every Trade customer researching a job.

You'll own our search strategy and job-based content, making sure Oxworks is found, trusted and chosen at the moment customers are planning their work. With a website relaunch on the way, a new Trade App and a growing range of online tools, you'll make organic search a measurable sales channel, working hand in hand with our E-Commerce Developer, UX/UI Designer, Digital Content Creator and external Google Ads Consultant.

What You'll Do:

• Develop and run an SEO strategy built on keyword and search-intent research across Trade jobs, products and locations.
• Plan and manage a content calendar of job-based guides, how-tos, buying guides, project planners, FAQs and video scripts.
• Write, edit and publish accurate, engaging, SEO-optimised content for category, product and landing pages.
• Make our calculators, configurators and custom tools easy to find, with landing pages that rank and convert.
• Build a terminology and synonym library (trade terms, brand names, regional names, common misspellings) so customers find the right product however they search.
• Protect and grow our rankings through the website relaunch: URL mapping, 301 redirects, structured data and pre- and post-launch audits.
• Run technical SEO audits and brief fixes to our E-Commerce Developer.
• Manage local SEO for every branch, including Google Business Profiles and store pages, in support of Click & Collect.
• Work with our Google Ads Consultant so paid and organic search work together to lift conversion and return on ad spend.
• Track and report monthly on rankings, traffic and organic revenue, and adapt content for AI-driven search such as Google AI Overviews.

About You:

• You have 3+ years' SEO experience, ideally in eCommerce, with ranking and organic revenue results to show for it.
• You're an excellent writer who can explain practical, technical subjects clearly to a Trade audience.
• You're strong at keyword research and search-intent analysis.
• You're proficient with GA4, Google Search Console and tools such as Semrush, Ahrefs or Screaming Frog.
• You know technical SEO, including site architecture, structured data, redirects and Core Web Vitals.
• You've managed local SEO and Google Business Profiles.
• You're comfortable publishing in a CMS or eCommerce platform, with working knowledge of HTML.
• Experience managing SEO through a website relaunch or platform migration is highly sought after.
• Knowledge of fencing, building materials, hardware or trade supply, Google Ads and Merchant Center, or video/YouTube SEO is a bonus.
• You hold a current driver's licence.

Why Join Oxworks?

At Oxworks, you'll be part of a high-energy team driving an ambitious and growing brand. You'll shape search for a full website relaunch and see the direct impact of your work on sales. We value creativity, collaboration and continuous improvement, and we're committed to helping you grow your skills along the way.