SEO Expert

Media Wave; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Job summary

Media Wave in Melbourne is seeking an experienced SEO Expert to improve organic search rankings and drive targeted traffic.

You will collaborate with content, development, and marketing teams to implement strategies, analyze performance with Google Analytics and Search Console, and stay ahead of trends.

A background in keyword research, on-page and off-page optimization, and CMS platforms like WordPress is preferred.

Qualifications

• Proven 3+ years as an SEO Specialist/Expert.
• Strong understanding of ranking factors and search algorithms.
• Proficiency with SEO tools (GA, GSC, SEMrush, Ahrefs, Moz).
• Knowledge of HTML, CSS, and JavaScript as it relates to SEO.
• Experience with keyword research, link building, and content optimization.
• Analytical mindset to interpret data and generate insights.
• Excellent communication and teamwork skills.

Responsibilities

• Conduct comprehensive keyword research and competitive analysis.
• Develop on-page SEO strategies: content optimization, meta tags, internal linking.
• Manage off-page SEO: backlink building and outreach.
• Monitor site performance using Google Analytics, Google Search Console, and SEO tools.
• Optimize website structure, speed, and mobile usability.
• Collaborate with content writers to create SEO-friendly content.
• Stay updated on SEO trends, algorithms, and best practices.
• Prepare SEO performance reports and recommend improvements.

Skills

SEO expertise

Keyword research

Analytics mindset

Content collaboration

Team communication

HTML/CSS/JS basics

Local SEO

CMS knowledge (WordPress, Shopify)

Technical SEO audits

Education

Bachelor's degree in Marketing, IT, or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Job description

We are seeking an experienced SEO Expert to enhance our website's organic search rankings and drive targeted traffic. The ideal candidate should have deep knowledge of SEO best practices, keyword research, on-page and off-page optimization, and analytics. You will work closely with content creators, web developers, and marketing teams to implement strategies that boost visibility and conversions.

Key Responsibilities:

• Conduct comprehensive keyword research and competitive analysis.
• Develop and implement on-page SEO strategies, including content optimization, meta tags, and internal linking.
• Manage off-page SEO efforts, including backlink building and outreach.
• Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and SEO software (e.g., SEMrush, Ahrefs).
• Optimize website structure, speed, and mobile usability.
• Collaborate with content writers to create SEO-friendly content.
• Stay updated on the latest SEO trends, algorithms, and best practices.
• Prepare regular SEO performance reports and recommend improvements.

Requirements:

• Proven experience as an SEO Specialist or SEO Expert (3+ years).
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
• Knowledge of HTML, CSS, and JavaScript as it relates to SEO.
• Experience with keyword research, link building, and content optimization.
• An analytical mindset with the ability to interpret data and generate actionable insights.
• Excellent communication and teamwork skills.
• A bachelor's degree in marketing, IT, or a related field is preferred.

Preferred Skills:

• Experience with local SEO and Google My Business optimization.
• Familiarity with PPC advertising and digital marketing strategies.
• Understanding of UX/UI principles and website design.
• Experience with CMS platforms like WordPress or Shopify.
• Knowledge of technical SEO audits and fixes.