SEO Specialist

B2Me Marketing; Gold Coast City; Hybrid; AUD 52,000 - 76,000; Part time

Job summary

B2Me Marketing on the Gold Coast is seeking an SEO Specialist for a part-time, hybrid role based in Helensvale, QLD. You will plan and execute SEO strategies to drive organic traffic, improve search rankings, and support broader digital marketing goals.

Day-to-day tasks include keyword research, SEO audits, on-page optimization, and link-building, plus monitoring analytics and reporting. You’ll collaborate with content, design and development teams to translate data into client-friendly insights

Qualifications

• 3+ years of work experience with SEO.
• Strong knowledge of WordPress and SEO tools.
• Ability to translate data into prioritized, client-friendly recommendations.

Responsibilities

• Own SEO strategy across technical, on-page, local and content.
• Conduct audits, research and competitor analysis to identify opportunities.
• Develop SEO & GEO roadmaps aligned to client objectives and outcomes.
• Contribute SEO & GEO expertise to proposals, strategies and pitches.
• Monitor rankings, visibility, traffic and conversion performance.
• Collaborate with Content Writers to ensure keyword intent and optimization.
• Work with Developers to implement technical SEO recommendations.

Skills

Strategic thinker

Data interpretation

Client communication

Collaborative

Ownership

Attention to detail

Efficient workflows

Team knowledge sharing

Tech SEO knowledge

Tools

SEMrush

Ahrefs

Search Atlas

WordPress

Job description

I'm hiring an SEO Specialist

This isn't a role for someone who wants to tick boxes and send ranking reports.

I'm looking for an SEO Specialist who loves solving problems, spotting opportunities, and turning search visibility into real business outcomes.

You'll be working alongside a talented team of content creators, developers and account managers to help our clients grow through search. One day you might be diving into technical SEO and schema, the next you'll be collaborating on content strategy, AI search opportunities, or helping a client understand the story behind the data.

What I'm looking for is someone who:

• Thinks strategically, not just tactically
• Loves learning and stays curious about the ever-changing world of search
• Can translate complex SEO concepts into client-friendly comms
• Takes ownership and follows through
• Wants to be part of a team that genuinely cares about delivering great work

If you're passionate about SEO/Search, excited by where search is heading, and want to work with a team that values collaboration, continuous improvement and raising the bar, I'd love to hear from you.

Posted by: Lauren Keeves

About the job

B2Me Marketing is a digital marketing agency focused on passion, growth, and delivering outstanding results for clients through integrated marketing services. The team combines creative thinking with strategic expertise, offering an all-in-one solution that includes marketing strategy, website development, social media, SEO, branding, and graphic design. With years of experience, B2Me Marketing has refined effective processes to provide high-quality services and keep clients ahead of industry trends. The agency has deep expertise in tech marketing while actively collaborating with businesses across diverse industries, enabling innovative solutions and strong marketing ROI. B2Me Marketing fosters a collaborative environment where team members can turn their passions into meaningful, measurable success for clients.

Role Description

The Search Engine Optimisation Specialist is a part-time, hybrid role based in Helensvale, QLD. This role is responsible for planning and executing SEO strategies that drive organic traffic, improve search rankings, and support broader digital marketing initiatives. Day-to-day tasks include conducting keyword research, performing SEO audits, optimising on-page elements, and managing link‑building activities in alignment with campaign goals.

The specialist will monitor and analyse web analytics, prepare performance reports, and collaborate with content, design, and development teams to implement SEO best practices. The role also involves staying current with search engine algorithm updates and industry trends to continually refine SEO tactics and deliver strong results for clients.

Key Responsibilities

• Own SEO strategy across technical, on-page, content, local, authority-building and AI‑driven search.
• Conduct audits, research and competitor analysis to identify opportunities and priorities.
• Develop SEO & GEO roadmaps aligned to client objectives and business outcomes.
• Contribute SEO & GEO expertise to proposals, strategies and pitch opportunities.
• Monitor rankings, visibility, traffic and conversion performance.
• Identify opportunities to improve organic visibility, user experience and conversion outcomes.
• Provide actionable recommendations that balance impact, effort and commercial value.
• Stay current with algorithm updates, emerging search trends and evolving best practice.
• Partner with Content Writers to ensure keyword intent, search demand and optimisation are embedded in content.
• Work with Developers to implement technical SEO recommendations and resolve issues.
• Collaborate with Account Managers to ensure SEO activity aligns with broader marketing goals.
• Support implementation of agreed SEO actions across all relevant channels.
• Translate SEO performance into clear, client‑friendly insights and recommendations.
• Lead SEO discussions during reporting and strategy sessions where required.
• Ensure reporting focuses on outcomes, opportunities and next steps.
• Maintain consistent SEO & GEO processes, templates and documentation.
• Identify opportunities to improve efficiencies, workflows and service delivery.
• Share knowledge and emerging trends with the wider team.

Key Skills & Behaviours

• Strong technical, on-page, local, off-page and AI‑search capability.
• Strategic thinker who connects SEO activity to business outcomes and user experience.
• Able to interpret data and translate insights into prioritised, action‑oriented recommendations.
• Confident communicator who simplifies technical concepts for clients and non-technical stakeholders.
• Collaborative and proactive across Content, Development and Account Management.
• Demonstrates ownership, accountability and strong attention to detail.
• Balances quality, commercial impact and efficiency.
• Continuously develops expertise and stays ahead of industry trends.
• Finds efficiencies using existing frameworks and templates.
• Experience with SEO tools (e.g., SEMrush, Ahrefs, Search Atlas or similar) and strong knowledge of WordPress.
• 3+ years of work experience with Search Engine Optimization (SEO)