SEO Copywriter

Are Media Pty Ltd; Sydney; Hybrid; AUD 70,000 - 95,000; Full time

Benefits offered by this job

Additional paid leave

Paid parental leave

Learning & development

Wellbeing program

Exclusive benefits

Inclusive culture

Job summary

Are Media is seeking an experienced SEO Copywriter to lead deals content optimisation. You’ll use keyword research, search intent and performance insights to drive organic growth across shopping and deals content. This is a 12-month maximum term opportunity within the Audience team.

Collaborate with editorial and product teams to improve search visibility, improve rankings, CTR and revenue attribution, and align content with user needs and conversion goals.

Qualifications

• Proven track record in increasing organic rankings, traffic and conversions.
• Strong knowledge of keyword research and search intent.
• Experience with on-page SEO, internal linking and content optimisation.
• Able to use analytics tools to diagnose performance and drive content improvements.

Responsibilities

• Drive SEO performance through keyword research and content optimisation.
• Improve existing content by analysing rankings, CTRs, and revenue attribution.
• Create search-led content targeting valuable terms with original research and expert quotes.
• Optimise the click-to-merchant journey by aligning content with user needs.

Skills

SEO

Keyword research

Content optimisation

Analytics tools

EEAT principles

Tools

Google Analytics

SEMrush

Ahrefs

Job description

What we can offer you

We welcome the opportunity to explore flexible work options where appropriate , depending on the needs of the business.

• Additional paid leave , including a day off to celebrate your birthday, four days of volunteer leave each year, and inclusive leave provisions supporting reproductive, hormonal and wellbeing needs, as well as First Nations cultural and ceremonial commitments.
• Paid parental leave of up to 12 weeks, plus a p arenting gift pack, meal vouchers and return-to-work support.
• Opportunities to grow and develop , with access to tailored learning pathways, mentoring, Lunch & Learns, our Digital Learning Academy and professional development support.
• A comprehensive wellbeing program including EAP , Mental Health First Aiders, and a personalised online wellbeing portal with assessments, resources and lifestyle plans.
• Exclusive benefits and discounts , including Fitness Passport memberships, discounted health insurance, beauty services, technology and a range of lifestyle offers through our benefits partner Flare.
• A genuinely inclusive culture , supported through our BELONG @ Are program, where everyone is welcomed, valued and empowered to be their authentic selves .

The Role

Know how to turn search data into content that ranks, earns clicks and converts? This is your opportunity to lead SEO optimisation across Are Media's growing deals content! This is a 12-month maximum term opportunity.

As SEO Copywriter, you'll use keyword research, search intent and performance insights to create and optimise deals content for organic growth. From improving existing pages to identifying emerging opportunities, you'll help increase our deals content visibility across traditional search and AI-driven discovery.

Working within Are Media's Audience team, you'll combine advanced SEO capability with strong editorial judgement and commercial thinking to improve the entire journey from search result to merchant.

What you’ll be doing

• Drive SEO performance through keyword research, search-intent mapping, competitor analysis, metadata, internal linking and structured content optimisation.
• Improve existing content by analysing rankings, click-through rates, conversions and revenue attribution, then implementing changes that deliver measurable growth.
• Create search-led content targeting valuable commercial terms while incorporating original research, experience-led insights and unique expert quotes.
• Optimise the click-to-merchant journey by aligning content structure, calls to action and retailer links with user needs and conversion opportunities.
  

About you

We're looking for someone who brings:

• A proven track record of increasing organic rankings, traffic and conversions through hands-on SEO and content optimisation.
• In-depth knowledge of keyword research, search intent, on-page SEO, internal linking, EEAT principles, AI Overviews and evolving search best practice.
• Confidence using SEO analytics tools to uncover opportunities, diagnose performance and turn insights into practical content improvements.
• Experience within shopping, e-commerce or deals content, combined with a growth mindset and the flexibility to adapt in a rapidly changing search environment.
  

Are Media is a proud member of Media Diversity Australia, a not-for-profit organisation working towards a media landscape that looks and sounds like Australia. We are committed to fostering diverse, respectful,collaborative & inclusive workplace. We know & value the success this brings for everyone, and we welcome & encourage applications from diverse backgrounds. When you apply, please let us know of any reasonable adjustments you may need during the interview process.

If you would like to know more, please contact our People & Culture Team - [e-mail]