Senior PMM — Workforce Ops & Pay (Flexible Workplace)

Humanforce; Sydney; Hybrid; AUD 160,000 - 230,000; Full time

Benefits offered by this job

Flexible hybrid model

Global tech company

Learning & development

12 weeks parental leave

Wellbeing initiatives

Rewards program

Thrive platform access

In-office collaboration

Job summary

Humanforce is seeking a Senior Product Marketing Manager to own the Workforce Operations & Pay portfolio, including Workforce Management, Payroll, and platform storytelling. You will craft positioning, messaging, and buyer journeys that resonate across APAC, North America and EMEA, driving adoption and cross-sell in a global market.

You’ll personally own copy, decks, video and campaigns, partnering with Sales, CS and Product to scale a cohesive suite narrative.

Qualifications

• 8+ years of B2B SaaS product marketing or related field.
• Proven ownership of product or portfolio positioning, messaging and GTM.
• Exceptional written and verbal communication translating complex tech to customer value.
• Ability to produce high-quality copy, decks, content and video.
• Fluency with AI tools and modern creative platforms.
• Commercial acumen and ability to tie PMM activity to outcomes.
• Strategic thinking across portfolio, suite and category narratives.
• A bias to action with genuine ownership and autonomy.

Responsibilities

• Own positioning and portfolio storytelling across Workforce Operations & Pay.
• Shape category narratives and drive market positioning with analysts.
• Create market-ready content: product explainers, demos, videos and campaigns.
• Lead GTM for major capabilities and measure adoption, expansion and win rate.
• Connect work to measurable outcomes like pipeline, retention and revenue.
• Collaborate across Product, Sales, CS and Brand to scale narratives.

Skills

B2B SaaS product marketing

Positioning & messaging

Stakeholder communication

Copywriting & storytelling

AI-assisted marketing

Go-to-market leadership

Portfolio & category thinking

Owned outcomes & accountability

Job description

Humanforce is seeking a Senior Product Marketing Manager to own the Workforce Operations & Pay portfolio, including Workforce Management, Payroll, and platform storytelling. You will craft positioning, messaging, and buyer journeys that resonate across APAC, North America and EMEA, driving adoption and cross-sell in a global market.

You’ll personally own copy, decks, video and campaigns, partnering with Sales, CS and Product to scale a cohesive suite narrative.