Senior PMM - Workforce Ops & Payroll, Global, Flexible

Humanforce; Sydney; Hybrid; AUD 150,000 - 210,000; Full time

Benefits offered by this job

Flexible workplace

Global tech company

Learning and development via Humanflow

Talent referral program

Parental leave 12 weeks

Extra leave 4 days

Employee Assistance Program

Rewards program

Thrive financial wellbeing platform

Collaborative culture

Impactful work to improve the world of

Job summary

Humanforce in Sydney is seeking a senior Product Marketing leader to own the Workforce Operations & Pay portfolio, including Workforce Management and Payroll. You will craft positioning, messaging and stories that clearly communicate value to buyers and drive adoption across APAC, NA and EMEA.

This global role requires hands-on execution—writing copy, designing decks, producing video—and the ability to scale propositions across markets using AI and modern tools.

Qualifications

• 8+ years in B2B SaaS product marketing
• Ownership of product/portfolio positioning and GTM
• Exceptional communication: translate complex tech to clear customer value
• Hands-on: you personally produce copy, decks, content and video
• Fluency with AI and modern creative tools
• Commercial acumen: tie PMM activity to real outcomes
• Think beyond single products toward portfolio narratives and cross-functional influence
• Bias to action: set your own agenda and own the outcome

Responsibilities

• Own positioning and storytelling for your portfolio across WFM, Payroll and platform
• Shape category and market narratives to position Humanforce ahead of competitors
• Produce marketing assets: decks, product explainers, demo stories, video and campaigns
• Drive go-to-market and always-on commercialisation with repeatable launch systems
• Define measurable outcomes: adoption, expansion, attach rate and cross-sell
• Collaborate with Product, Sales, CS and Brand to strengthen the overall portfolio

Skills

Product marketing

B2B SaaS

Portfolio positioning

Storytelling

AI tools

GTM leadership

Campaign creation

Cross-functional

Job description

Humanforce in Sydney is seeking a senior Product Marketing leader to own the Workforce Operations & Pay portfolio, including Workforce Management and Payroll. You will craft positioning, messaging and stories that clearly communicate value to buyers and drive adoption across APAC, NA and EMEA.

This global role requires hands-on execution—writing copy, designing decks, producing video—and the ability to scale propositions across markets using AI and modern tools.