Senior Product Marketing Manager - Workforce Operations & PayHybrid

Humanforce; Sydney; Hybrid; AUD 160,000 - 230,000; Full time

Benefits offered by this job

Flexible hybrid model

Global tech company

Learning & development

12 weeks parental leave

Wellbeing initiatives

Rewards program

Thrive platform access

In-office collaboration

Job summary

Humanforce is seeking a Senior Product Marketing Manager to own the Workforce Operations & Pay portfolio, including Workforce Management, Payroll, and platform storytelling. You will craft positioning, messaging, and buyer journeys that resonate across APAC, North America and EMEA, driving adoption and cross-sell in a global market.

You’ll personally own copy, decks, video and campaigns, partnering with Sales, CS and Product to scale a cohesive suite narrative.

Qualifications

• 8+ years of B2B SaaS product marketing or related field.
• Proven ownership of product or portfolio positioning, messaging and GTM.
• Exceptional written and verbal communication translating complex tech to customer value.
• Ability to produce high-quality copy, decks, content and video.
• Fluency with AI tools and modern creative platforms.
• Commercial acumen and ability to tie PMM activity to outcomes.
• Strategic thinking across portfolio, suite and category narratives.
• A bias to action with genuine ownership and autonomy.

Responsibilities

• Own positioning and portfolio storytelling across Workforce Operations & Pay.
• Shape category narratives and drive market positioning with analysts.
• Create market-ready content: product explainers, demos, videos and campaigns.
• Lead GTM for major capabilities and measure adoption, expansion and win rate.
• Connect work to measurable outcomes like pipeline, retention and revenue.
• Collaborate across Product, Sales, CS and Brand to scale narratives.

Skills

B2B SaaS product marketing

Positioning & messaging

Stakeholder communication

Copywriting & storytelling

AI-assisted marketing

Go-to-market leadership

Portfolio & category thinking

Owned outcomes & accountability

Job description

Senior Product Marketing Manager - Workforce Operations & PayHybrid

Humanforce’s vision is to make work easier and life better for frontline and flexible workforces.

Humanforce provides the market leading, best-in-one human capital management (HCM) suite for frontline and flexible workforces - without compromise. Our employee centred, intelligent and compliant HCM suite is highly integrated and composable, and consists of Workforce Management (WFM), HR, Talent, Payroll, and Wellbeing.

Humanforce has built strong foundations since its founding in 2002. We help over 2300 customers and almost 1 million employees under management in 30+ countries, across a wide range of industries, including aged, child and health care; education; hospitality; retail; local government and more. Today, we have offices across Australia, New Zealand, United Kingdom, North America and the Philippines.

Customers choose Humanforce because we enable them to deliver an exceptional employee experience, build a compelling employee value proposition, and connect the flow of the world’s talent with the growth, productivity and efficiency objectives of frontline and flexible workforces.

Humanforce’s vision is to make work easier and life better for frontline and flexible workforces.

Humanforce provides the market leading, best-in-one human capital management (HCM) suite for frontline and flexible workforces - without compromise. Our employee centred, intelligent and compliant HCM suite is highly integrated and composable, and consists of Workforce Management (WFM), HR, Talent, Payroll, and Wellbeing.

Humanforce has built strong foundations since its founding in 2002. We help over 2300 customers and almost 1 million employees under management in 30+ countries, across a wide range of industries, including aged, child and health care; education; hospitality; retail; local government and more. Today, we have offices across Australia, New Zealand, United Kingdom, North America and the Philippines.

Customers choose Humanforce because we enable them to deliver an exceptional employee experience, build a compelling employee value proposition, and connect the flow of the world’s talent with the growth, productivity and efficiency objectives of frontline and flexible workforces.

Who you are?

You'll own product marketing for Humanforce's Workforce Operations & Pay portfolio - Workforce Management, Payroll, and Humanforce Connect / platform. Your job is to understand the problems our customers face, what matters to the people who buy, and turn that into the positioning, messaging and stories that make Humanforce the obvious choice.

This is more than a launch role. You'll build always-on product marketing that keeps products selling long after launch, drives adoption and cross-sell, gives our commercial teams what they need to win, and connects individual products into a stronger suite proposition. You'll help organisations understand how Humanforce lets them run, optimise and pay their frontline workforce, rostering, time and attendance, compliance, cost control and accurate pay and you'll own the product story for Humanforce Connect and the platform capabilities in your portfolio. You'll also help shape the bigger stories, Humanforce's position in frontline HCM, AI, workforce intelligence and connected workforce technology.

This is a global role. Humanforce has a strong foundation in APAC and ambitious growth plans across North America and EMEA. You'll help our product story travel, building propositions that scale across markets, and adapting positioning and go-to-market where customer needs, competitive dynamics and market maturity differ.

You are strategic and hands-on, and you can build the work yourself. You write the copy, design the deck, cut the video and ship the asset, using AI and modern tools to produce high-quality work fast. This is not a role that briefs others and waits.

What you will do

Own positioning and portfolio storytelling. Build deep understanding of the customers, buyers, competitors and use cases across your portfolio including the operational, payroll, finance and compliance buyers who make these decisions. Own the positioning, value propositions, messaging, personas and buyer journeys that follow. Look past individual features to the bigger problems Humanforce solves across WFM, Payroll and platform and turn a feature set into the positioning, the sales narrative and the demo story that make a rep able to sell it.

Shape category and suite narrative. Contribute to Humanforce's category and market position alongside fellow Product Marketers and the wider Growth and Marketing team. Write the point-of-view pieces and category arguments that position Humanforce ahead of where frontline work is heading, and make sure your portfolio stories reinforce the broader Humanforce proposition rather than standing alone. Drive our analyst relations strategy, briefing firms like Gartner, IDC, Everest and Forrester on your portfolio, feeding our story into their research, and using their frameworks to sharpen how we position. Move us from "here's what our product does" to "here's what's changing, what we believe, and why our suite is built for it."

Create exceptional product marketing. Produce the work that puts our products in market, sales narratives, product explainers, demo stories, video, web and campaign propositions, competitive content and thought leadership. You take an idea from concept to finished asset yourself: writing, designing, building decks, producing video, using AI and modern creative tools to move at speed without dropping quality.

Drive GTM and always-on commercialisation. Lead go-to-market for products and major capabilities, audience, positioning, proposition, internal readiness and success measures and build a repeatable launch system so we don't reinvent the process each time. Then keep products selling after launch: new use cases, fresh customer proof, updated sales plays, and campaign angles Demand Gen and Customer Marketing can run.

Drive customer and commercial impact. Connect your work to measurable outcomes: adoption, expansion pipeline, attach rate and cross-sell, win rate, sales velocity, retention, product revenue. Define what success looks like up front and build the measurement in. Be precise about where PMM owns an outcome, co-leads a motion, or enables another team. Stay close to customers, win/loss and competitive intel, and turn what you learn into sharper positioning and stronger plays.

What you'll need

• 8+ years in B2B SaaS product marketing, ideally in workforce management, payroll, HR tech, HCM or a similarly complex category
• Proven ownership of product or portfolio positioning, messaging and go-to-market
• Exceptional communication - you turn complex technology into clear customer value
• The ability to execute, not just direct, you personally produce high-quality copy, presentations, content and video
• Fluency with AI and modern creative tools, and the drive to keep evolving how PMM works
• Commercial acumen and the ability to tie PMM activity to real outcomes
• The instinct to think beyond single products toward portfolio, suite and category narratives, and to influence across Product, Sales, CS and Brand
• A bias to action and genuine ownership. You set your own agenda, run with ambiguity, and own the outcome rather than just the task

The Opportunity

Humanforce is PE-backed and moving quickly, and we work with a real sense of ownership. You'll own outcomes rather than tasks. Setting your own targets, running at them, and standing behind the results. It suits someone who's worked this way before and wants more of it.

You'll own your portfolio outright, with real room to take on broader responsibility, category, suite storytelling, creative standards as your impact grows.

Our values

• We are bold
• We are all in
• We are customer obsessed
• We do what we say
• We are good humans

Our approach to flexibility

We are passionate about people making their own decisions about where and when they work. Our hybrid model of minimum two days a week of in office moments supports flexibility tailored to individual and team needs, empowering people to achieve their career and personal goals.

Benefits

• A truly flexible workplace through our Flex@HF approach
• The opportunity to be part of a fast-growing global tech company
• A focus on learning and development through Humanforce HR
• A generous talent referral program – know great people, be rewarded
• 12 weeks paid parental leave for primary carers, 4 weeks’ for secondary
• 4 extra days leave to focus on your wellbeing
• Contemporary and practical Employee Assistance Program
• A cool reward and recognition program – shout to your colleagues and earn points to spend
• Access to our own financial wellbeing platform Thrive – including earned wage access, tools to budget and save, perks and cashback across 100s of Australian retailers
• Fun, collaborative culture with passionate people
• A workplace where you can genuinely improve the world of work!

We are a diverse and dispersed organisation and are actively looking to grow our team with individuals from all diverse backgrounds. We encourage applicants from all backgrounds, cultures, ages, genders, neurodiversity, religions, sexual orientations, and experiences to apply.

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