Global PMM Leader - AI-Driven Messaging & Enablement

Firmable; Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Job summary

Firmable Pty Ltd seeks a Product Marketing Manager to own positioning, messaging, and enablement across ANZ, SEA, and the US. This builder-style role collaborates with product, sales, and marketing from day one, shaping how PMM operates as the company scales.

The role blends hands-on execution (~75%) with strategic cross-functional collaboration (~25%). You’ll define messaging frameworks, enable the sales team, and drive revenue-oriented outcomes in a fast-growing, AI-native environment.

Qualifications

• 3+ years in product marketing at a B2B SaaS company.
• Proven ability to build messaging frameworks adopted by sales and marketing.
• Hands-on with sales enablement content used by reps.
• Experience partnering with SDRs and AEs, not just outputs.
• Strong writing and ability to translate complex product into clear language.
• Commercial mindset focused on pipeline and revenue.
• Comfort in ambiguity and starting from zero without a playbook.
• Proficient with AI tools as a default workflow.

Responsibilities

• Positioning & messaging across ANZ, SEA, and the US.
• Lead product launches communications for new features.
• Create battlecards, decks, one-pagers, and enablement assets.
• Collaborate with SDRs/AEs to identify needs and gaps.
• Build and maintain a centralised sales content library.
• Track competitive intelligence and produce usable materials.
• Partner with GTM on campaign messaging and audience targeting.
• Partner with product on roadmap positioning and launches.

Skills

Messaging frameworks

Sales enablement

Strong writing

Commercial mindset

Ambiguity tolerance

PMM in B2B SaaS

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business

Tools

AI tools

Job description

Firmable Pty Ltd seeks a Product Marketing Manager to own positioning, messaging, and enablement across ANZ, SEA, and the US. This builder-style role collaborates with product, sales, and marketing from day one, shaping how PMM operates as the company scales.

The role blends hands-on execution (~75%) with strategic cross-functional collaboration (~25%). You’ll define messaging frameworks, enable the sales team, and drive revenue-oriented outcomes in a fast-growing, AI-native environment.