Senior Paid Media Manager

G Squared; Sydney; On-site; AUD 110,000 - 180,000; Full time

Benefits offered by this job

Paid parental leave

Holiday bonus

Regular team events

Job summary

G Squared is growing and is seeking a Paid Media Senior Consultant to join the award-winning team. You will own growth strategies across Google Ads, Meta Ads, and other platforms, managing your own client portfolio and making commercial decisions to move the needle.

You'll lead paid media roadmaps, collaborate with specialists, and mentor a pod of Consultants. This role requires hands-on campaign management and strong communication with clients.

Qualifications

• 6+ years hands-on paid media experience.
• Strong expertise in Google Ads and Meta Ads.
• Ability to drive lead generation, revenue, and ROAS.
• Excellent client-facing communication and presentation skills.
• Detail-oriented with a data-driven mindset.
• Experience with CRO or ecommerce UX is a plus.

Responsibilities

• Own and evolve paid media strategies for a mix of brands.
• Manage client portfolios and roadmap paid media growth.
• Set up, optimise and report on media performance against KPIs.
• Lead testing and learning programs with test-and-learn approach.
• Mentor and guide a pod of Consultants.
• Present strategy and results to senior client stakeholders.

Skills

Paid media

Google Ads

Meta Ads

Data-driven

Client management

Communication

Campaign optimization

Excel

PowerPoint

Tools

Google Tag Manager

Website tracking

Job description

G Squared is growing, and we’re looking for a Paid Media Senior Consultant to join our award-winning Paid Media team.

This role is for an experienced and charismatic performance marketer: someone who understands how paid media directly drives revenue and margin, not just clicks. You'll own growth strategies for leading brands, working hands-on across Google Ads, Meta Ads and many other digital platforms, while collaborating with specialists who help bring your strategy to life.

You'll manage your own portfolio of clients, shape their paid media roadmaps, and be trusted to make commercial decisions that move the needle.

What you’ll do

• As a Senior Consultant, you'll be the strategic owner of your clients' paid media performance.
• Own and evolve paid media strategies for a mix of brands, with a clear focus on lead generation, revenue, ROAS and scalable growth
• Drive paid strategy across Google, Meta, TikTok, Pinterest, Programmatic and emerging channels
• Develop full-funnel media strategies from awareness to conversion
• Setup, optimise and report back on your media strategy, ensuring results hit your target KPIs
• Use data to make commercial decisions around budget allocation, optimisation, bidding strategy and creative direction
• Work with our creative team to generate assets to elevate performance
• Be the point of contact for clients: confident presenting strategy, results and recommendations
• Pitch your innovative ideas and implement test and learns in an environment with a learning mindset
• As a Senior, you will have additional responsibilities to:
• Take the lead on some of our larger client accounts
• Mentor and lead a pod of Consultants, lifting the standard of the whole team, ensuring workload is balanced and processes followed
• Ensure client results across the pod are meeting targets
• Drive strategic consultancy within your clients and your pods

What we’re looking for

This role is ideal for someone who has already scaled numerous accounts and wants more ownership and influence. You are someone who believes in remaining hands-on with campaign management, whilst discussing results and strategy directly with your clients.

You'll bring:

• 6+ years of hands-on paid media experience
• Deep expertise in at least Google Ads and Meta Ads
• Confidence optimising campaigns based on performance data, feed quality and commercial outcomes
• Excellent communication skills, feeling at home and comfortable advising senior client stakeholders
• High attention to detail with an inquisitive mindset
• Ability to balance technical skills with charismatic client management
• Google Tag Manager and website tracking experience
• High proficiency in Microsoft suite (Excel & PowerPoint)
• Strong business acumen
• CRO or ecommerce UX understanding
• Exposure to marketplaces or omnichannel ecommerce
• Programmatic or TikTok Ads experience

About G Squared

G Squared is a digital consultancy headquartered in the central Sydney suburb of Chippendale.

We’re a motivated team of like-minded individuals who love what we do, and have fun doing it.

We are driven by implementing digital solutions which focus on innovative use of technologies and most importantly, generating results for our clients.

Our consultancy has 4 main service pillars - Web, SEO, Paid Media and Creative. Our teams work collectively on our accounts, and ensure our strategies are always integrated. This allows us to take a more holistic view of digital, and focus on channels working cohesively together, and not against each other.

Purpose-built office building with break-out zones and collaboration stations

Comprehensive, frequent training through our partnership with Sydney University.

• Paid parental leave
• Holiday bonus
• Regular team events

Awards

• Winner at APAC Search Awards - Best SEO Campaign
• Finalist for Specialist Agency of the Year at the Mumbrella Awards 2022
• Finalist for Marketing Agency of the Year at AMI Awards 2022
• Finalist for Independent and Digital Agency of the Year at the AdNews Awards 2021
• 7 x finalist at APAC Search Awards & 8 x finalist at SEMRush Search Awards

G Squared is committed to being a diverse and inclusive workspace. We encourage people of all backgrounds to apply.