Paid Media / Performance Specialist (Google & Meta Ads)

Stopgap Limited; City of Melbourne; Hybrid; AUD 85,000 - 110,000; Full time

Job summary

Stopgap Limited is seeking a Paid Media / Performance Specialist to coach Australian businesses in Google Ads and Meta Ads, focusing on lead generation. You will analyse data, deliver coaching sessions, and translate metrics into actionable recommendations for growth.

The role is remote, with involvement across Melbourne, Sydney or Brisbane clients, and offers a blend of consultancy and hands-on guidance to help firms scale efficiently.

Qualifications

• Hands-on Google Ads and Meta Ads experience, ideally focused on lead generation.
• Strong understanding of CTR, CPC, CPA, ROAS, CVR and customer acquisition.
• The ability to analyse campaign performance and identify optimisation opportunities.

Responsibilities

• Coach businesses on conversion-focused Google Ads and Meta Ads strategies.
• Deliver 1:1 consulting sessions, analysing performance and identifying opportunities for growth.
• Turn complex campaign data into clear, actionable recommendations.
• Facilitate workshops and group coaching sessions.
• Help clients optimise campaigns, conversion funnels and lead generation.
• Build trusted relationships with a portfolio of growing businesses.

Skills

Google Ads

Meta Ads

Lead generation

Analytics

Coaching / consulting

Communication

Job description

Paid Media / Performance Specialist (Google & Meta Ads)

Help businesses grow while joining an exciting Australian technology company expanding globally.

An innovative Australian technology business is entering its next stage of growth and is looking for an experienced paid media professional to join its team.

Trusted by hundreds of Australian businesses, its platform helps SMEs take greater control of their Google Ads and Meta Ads, supported by expert coaching, strategic guidance and ongoing support.

This isn't a traditional agency campaign management role. Instead, you'll coach and consult to business owners, helping them understand their data, optimise performance and generate better quality leads.

What you'll be doing:

• Coach businesses on conversion-focused Google Ads and Meta Ads strategies.
• Deliver 1:1 consulting sessions, analysing performance and identifying opportunities for growth.
• Turn complex campaign data into clear, actionable recommendations.
• Facilitate workshops and group coaching sessions.
• Help clients optimise campaigns, conversion funnels and lead generation.
• Build trusted relationships with a portfolio of growing businesses.

We're looking for:

• Hands-on Google Ads and Meta Ads experience, ideally focused on lead generation.
• Strong understanding of CTR, CPC, CPA, ROAS, CVR and customer acquisition.
• The ability to analyse campaign performance and identify optimisation opportunities.
• Knowledge of landing pages, conversion funnels and lead nurturing.
• A natural communicator who can simplify technical concepts for business owners.
• Someone who genuinely enjoys coaching, problem-solving and helping others succeed.
• Remote role - candidate to be based in Melbourne, Sydney or Brisbane

Why join?

• Join a successful Australian tech business with ambitious global growth plans.
• Combine your paid media expertise with coaching and consulting.
• Work directly with business owners and make a visible impact on their growth.
• Enjoy variety, autonomy and the opportunity to help shape the next stage of the business.
• Competitive salary plus commission.

If you love performance marketing but are ready to move beyond simply managing campaigns, we’d love to hear from you.