Paid Media Performance Manager

G Squared; Sydney; On-site; AUD 110,000 - 180,000; Full time

Benefits offered by this job

Break-out zones

Training with Sydney University

Paid parental leave

Holiday bonus

Regular team events

Job summary

G Squared, a Sydney-based digital consultancy, is seeking a Senior Paid Media Consultant to own client strategies and drive growth across multiple platforms.

You will manage a portfolio of brands, shape media roadmaps, and collaborate with creatives to elevate performance while mentoring a pod of consultants and engaging senior stakeholders.

Qualifications

• 6+ years hands-on paid media experience across multiple platforms.
• Deep expertise in Google Ads and Meta Ads.
• Strong communication and client-facing presentation skills.

Responsibilities

• Own and evolve paid media strategies focused on lead generation and ROAS.
• Drive strategy across Google, Meta, TikTok, Pinterest, and programmatic channels.
• Develop full-funnel media plans from awareness to conversion.
• Set up, optimize and report on campaigns to hit KPIs.
• Mentor and lead a pod of Consultants and collaborate with creatives.

Skills

Paid media management

Google Ads

Meta Ads

Campaign optimization

Data-driven decisions

Client presentation

Tools

Google Tag Manager

Excel

PowerPoint

Job description

G Squared is growing, and we’re looking for a Paid Media Senior Consultant to join our award-winning Paid Media team.

This role is for an experienced and charismatic performance marketer: someone who understands how paid media directly drives revenue and margin, not just clicks. You'll own growth strategies for leading brands, working hands-on across Google Ads, Meta Ads and many other digital platforms, while collaborating with specialists who help bring your strategy to life.

You'll manage your own portfolio of clients, shape their paid media roadmaps, and be trusted to make commercial decisions that move the needle.

What you’ll do

As a Senior Consultant, you'll be the strategic owner of your clients' paid media performance.

• Own and evolve paid media strategies for a mix of brands, with a clear focus on lead generation, revenue, ROAS and scalable growth
• Drive paid strategy across Google, Meta, TikTok, Pinterest, Programmatic and emerging channels
• Develop full-funnel media strategies from awareness to conversion
• Setup, optimise and report back on your media strategy, ensuring results hit your target KPIs
• Use data to make commercial decisions around budget allocation, optimisation, bidding strategy and creative direction
• Work with our creative team to generate assets to elevate performance
• Be the point of contact for clients: confident presenting strategy, results and recommendations
• Pitch your innovative ideas and implement test and learns in an environment with a learning mindset

As a Senior, you will have additional responsibilities to:

• Take the lead on some of our larger client accounts
• Mentor and lead a pod of Consultants, lifting the standard of the whole team, ensuring workload is balanced and processes followed
• Ensure client results across the pod are meeting targets
• Drive strategic consultancy within your clients and your pods

What we're looking for

This role is ideal for someone who has already scaled numerous accounts and wants more ownership and influence. You are someone who believes in remaining hands‑on with campaign management, whilst discussing results and strategy directly with your clients.

You'll bring:

• 6+ years of hands‑on paid media experience
• Deep expertise in at least Google Ads and Meta Ads
• Confidence optimising campaigns based on performance data, feed quality and commercial outcomes
• Excellent communication skills, feeling at home and comfortable advising senior client stakeholders
• High attention to detail with an inquisitive mindset
• Ability to balance technical skills with charismatic client management
• Google Tag Manager and website tracking experience
• High proficiency in Microsoft suite (Excel & PowerPoint)
• Strong business acumen
• CRO or ecommerce UX understanding
• Exposure to marketplaces or omnichannel ecommerce
• Programmatic or TikTok Ads experience

About G Squared

G Squared is a digital consultancy headquartered in the central Sydney suburb of Chippendale.

We’re a motivated team of like‑minded individuals who love what we do, and have fun doing it.

We are driven by implementing digital solutions which focus on innovative use of technologies and most importantly, generating results for our clients.

Our consultancy has 4 main service pillars - Web, SEO, Paid Media and Creative. Our teams work collectively on our accounts, and ensure our strategies are always integrated. This allows us to take a more holistic view of digital, and focus on channels working cohesively together, and not against each other.

• Purpose-built office building with break‑out zones and collaboration stations
• Comprehensive, frequent training through our partnership with Sydney University.
• Paid parental leave
• Holiday bonus
• Regular team events

Awards

• Winner at APAC Search Awards - Best SEO Campaign
• Finalist for Specialist Agency of the Year at the Mumbrella Awards 2022
• Finalist for Marketing Agency of the Year at AMI Awards 2022
• Finalist for Independent and Digital Agency of the Year at the AdNews Awards 2021
• 7 x finalist at APAC Search Awards & 8 x finalist at SEMRush Search Awards

G Squared is committed to being a diverse and inclusive workspace. We encourage people of all backgrounds to apply.