Senior Paid Media Specialist

Jaywing Australia; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working model

CBD office on Flinders Lane

Birthday leave

Wellbeing day

Job summary

Jaywing Australia is seeking a Senior Paid Media Specialist to join our Sydney team. You will lead end-to-end paid media campaigns across Google Ads, Meta and other platforms, owning Tier 1 accounts and driving strategic direction with clients.

You’ll translate performance into clear insights, manage budgets, and develop 3-month roadmaps. The role blends hands-on execution with strategic storytelling in a hybrid setup with a CBD office.

Qualifications

• . 3-5 years' hands-on paid media experience (agency preferred).
• . Proficiency across Google Ads (Search, Shopping, PMax, Display, YouTube) and Meta.
• . Understanding of product feed optimisation and ecommerce performance drivers.
• . Ability to translate data into clear, commercially relevant insights.
• . Confidence leading client conversations and building relationships.
• . Experience with GA4, Looker Studio and tracking (GTM, server-side tagging).
• . Comfortable with automation, scripts and AI tools.
• . Curious and up-to-date with industry developments.

Responsibilities

• Manage paid media campaigns end-to-end across Google Ads, Meta and other platforms.
• Own performance across key Tier 1 accounts, including budgets, pacing and strategy.
• Manage a portfolio of Tier 2 and Tier 3 clients with consistency and rigour.
• Lead client calls, presenting performance insights and clear next steps.
• Analyse performance deeply, identifying true drivers rather than surface metrics.
• Optimise product feeds across Shopping and Performance Max campaigns.
• Develop 3‑month tactical roadmaps, including testing and growth strategies.
• Collaborate with Creative, Data, SEO and Client Services teams to deliver integrated outcomes.
• Use automation, scripts and AI tools to improve efficiency and performance.

Skills

Paid media

Google Ads

Meta

GA4

Looker Studio

GTM

Automation

AI tools

Tools

Google Ads

Meta

GA4

Looker Studio

GTM

Server-side tagging

Job description

Hi, we’re Jaywing. We’re a talented bunch of creatives, developers, designers, content makers, strategists and technologists - our difference is our strength. A unique blend of specialists that collaborate as one, constantly introducing new perspectives to the problems we solve. We strive to deliver highly effective, intelligent work. We scrutinise insight, to find proof. To create the best conditions for success. To take risks that aren’t risky at all. To leave nothing to chance. And we’re on the hunt for a Senior Paid Media Specialist to join our Paid Media team in Sydney.

About The Role

We’re looking for a hands‑on paid media specialist who combines technical depth with strong commercial and client instincts. This role sits at the heart of delivery. You’ll be the primary operator on key Tier 1 accounts, while also managing a broader portfolio. You won’t just execute - you’ll shape strategy, influence direction, and lead conversations with clients around what’s working and why. You’ll need to be as comfortable in‑platform as you are presenting recommendations, challenging thinking, and translating performance into clear, actionable insights.

Day To Day You’ll

• Manage paid media campaigns end-to-end across Google Ads, Meta and other platforms
• Own performance across key Tier 1 accounts, including budgets, pacing and strategy
• Manage a portfolio of Tier 2 and Tier 3 clients with consistency and rigour
• Lead client calls, presenting performance insights and clear next steps
• Analyse performance deeply, identifying true drivers rather than surface metrics
• Optimise product feeds across Shopping and Performance Max campaigns
• Develop 3-month tactical roadmaps, including testing and growth strategies
• Collaborate with Creative, Data, SEO and Client Services teams to deliver integrated outcomes
• Use automation, scripts and AI tools to improve efficiency and performance

We’re Looking For Someone Who

• Has 3-5 years' hands-on paid media experience (agency preferred)
• Is highly proficient across Google Ads (Search, Shopping, PMax, Display, YouTube) and Meta
• Understands product feed optimisation and eCommerce performance drivers
• Can translate data into clear, commercially relevant insights
• Is confident leading client conversations and building strong relationships
• Has experience with GA4, Looker Studio and tracking (GTM, server-side tagging)
• Is comfortable working with automation, scripts and AI tools
• Stays curious and up to date with industry developments

Bonus If You

• Have experience beyond Google and Meta platforms
• Have worked with the Google Ads API or built custom tools

In Return We’ll Give You

• A genuine commitment to your development and career progression
• A no-blame culture that encourages experimentation and learning
• A collaborative team with deep expertise across strategy, creative and performance
• A hybrid working model and a great CBD office on Flinders Lane
• A culture that values balance, wellbeing and inclusion

Plus

• Remote working from another time zone (up to 8 weeks per year)
• Birthday leave
• A wellbeing day each year

If you’re a Paid Media Specialist who thrives on being close to the work, enjoys solving complex performance challenges, and wants to make an impact - we’d love to hear from you.