Senior Paid Media Manager

Swan Studio; Sydney; On-site; AUD 90,000 - 140,000; Full time

Benefits offered by this job

Performance bonus

Professional development budget

Exposure to international clients

Job summary

Swan Studio in Sydney is seeking a Paid Media Manager to own a portfolio of client accounts end-to-end, balancing client service with hands-on platform work across Meta, Google and TikTok, and to lead campaigns from brief through to delivery and review.

You'll work closely with the Head of Paid Media, translate performance data into insights, identify growth levers, and mentor junior teammates as the account base expands, with opportunities to evolve into broader strategy and leadership over

Qualifications

• 5+ years in paid media with direct client ownership.
• Comfortable between client-facing work and hands-on platform work.
• Strong analytical skills with large datasets.

Responsibilities

• Act as primary contact for accounts, from brief to delivery and performance reviews.
• Set and evolve media strategy across Meta, Google, and TikTok with Head of Paid Media.
• Translate performance data into insights, action plans, and client-ready reporting.
• Identify growth levers and opportunities for account expansion and present to clients.

Skills

Paid media management

Client relationships

Platform expertise (Meta/Google)

TikTok ads

E-commerce & lead generation

Analytics & data storytelling

Communication

Tools

BeProfit

Profit Peak

Job description

Company Overview

We're Swan Studio, the fastest-growing direct response creative, social media, and performance agency in Australia.

We empower brands like Pilot, Spriggy, and Immutable to transform scrolls into sales, all thanks to our unique blend of data-driven strategy and bold execution.

Our work consistently sets the industry benchmark for conversion-focused social creative, and our team is actively shaping the future of the field through thought leadership and groundbreaking approaches.

Role Summary

We're looking for a Paid Media Manager who is equally comfortable in front of a client and inside ad platforms.

Working alongside the Head of Paid Media, you'll own a portfolio of accounts end-to-end: acting as the client's main point of contact, building and optimising the campaigns. Client servicing and channel execution are equally part of this role, and we're looking for someone who genuinely enjoys both sides of the work.

As the team and the account base grow, there's scope for a junior to join your pod and take on execution support. The role can evolve over time towards broader strategic and leadership responsibility. It suits someone who has outgrown pure execution but doesn't want to stop touching the platforms, and who would rather own a smaller number of accounts properly than oversee a high volume of clients

Key Responsibilities

• Act as the primary point of contact for your accounts, owning the relationship from brief through to delivery and performance reviews.
• Set and evolve media strategy with the Head of Paid Media across Meta, Google, and TikTok.
• Translate performance and creative data into insights, action plans, and client-ready reporting.
• Identify growth levers, seasonal trends, and opportunities for account expansion, and bring them to clients proactively.
• Brief the creative team on what your accounts need, and align on messaging and targeting.
• Build, launch, and manage campaigns across Meta, Google, and TikTok Ads.
• Own budgets, daily pacing, and scaling decisions to maximise ROAS/CPA, revenue, and profit.
• Audit and refine account structures, tracking setups, and feeds, and automate where necessary
• Troubleshoot tracking, attribution, and delivery issues down to the platform level. There is also external support available for this.
• Work closely with the Head of Paid Media to develop and automate processes across the Growth and Creative teams.
• Maintain deep platform knowledge and apply advanced tactics to improve efficiency.

Skills & Experience

• 5+ years in paid media, including time owning accounts and client relationships directly
• Understands creative analysis frameworks
• Comfortable moving between client-facing work and hands-on platform work
• Genuinely hands-on: you're in the platforms daily and can spot patterns quickly
• Strong expertise across Meta and Google, with TikTok experience valued
• Experience with both e-commerce and lead generation
• Advanced analytical skills and comfort with large datasets
• Confident communicator who can present performance, set direction, and handle a difficult conversation with a client

Nice to Have

• Familiarity with AI tools for reporting and analysis
• Familiarity with profitability platforms like BeProfit, Profit Peak etc
• Understanding of CRO fundamentals and landing page testing

Benefits & Compensation

• Competitive salary aligned with experience and impact
• Performance bonus linked to the growth of client accounts under your stewardship
• Continuous professional development with dedicated budget for courses, conferences, and tooling
• Exposure to international clients and campaigns
• Regular team building and social activities

We celebrate diversity and welcome applicants from all backgrounds.

Join the Swan Squad and play a role in our journey to becoming the world's best performance creative agency.