Senior Martech Architect - Real-Time Customer Journeys

Cfs; Sydney; Hybrid; AUD 110,000 - 160,000; Full time

Benefits offered by this job

Hybrid working model

Birthday day off

Employer super

Sonder health app

BUPA health insurance

Counselling services

Job summary

CFS is seeking a Senior Martech Specialist to lead design and delivery for Customer Insights - Journeys and Data within the Sales Performance team. You will translate marketing and sales needs into actionable requirements for the development team and partners.

The role focuses on real-time journey orchestration, data unification, email deliverability, and compliant content libraries. You will collaborate with data and technology teams to shape data models, configure foundations, and build

Qualifications

• Proven experience in marketing technology with hands-on delivery in Dynamics 365 Customer Insights - Journeys.
• Strong email build skills with reusable templates and personalization.
• Deep understanding of email deliverability and authentication (SPF, DKIM, DMARC).
• Experience designing complex trigger-based journeys and segments with Dataverse data structures.
• Knowledge of Customer Insights - Data and how it powers Journeys.
• Experience linking marketing activity to Dynamics 365 Sales.

Responsibilities

• Lead functional design for Customer Insights - Journeys and Data, translating needs into requirements and user stories for developers.
• Partner with data/tech teams to shape the Customer Insights data model, sources, measures and segments.
• Configure platform foundations including sending domains, SPF, DKIM, DMARC, deliverability, consent and preference centres.
• Design and build reusable, brand-compliant email templates and blocks for marketers.
• Establish structure, naming conventions and governance for content/assets library for easy access and compliance.
• Build and optimise real-time journeys triggered by adviser behaviour.
• Maintain complex segments using Dataverse and Customer Insights Data.

Skills

Marketing tech

D365 Customer Insights

Stakeholder management

Agile delivery

Train non-tech users

Tools

Dynamics 365

Dataverse

SPF DKIM DMARC

Job description

CFS is seeking a Senior Martech Specialist to lead design and delivery for Customer Insights - Journeys and Data within the Sales Performance team. You will translate marketing and sales needs into actionable requirements for the development team and partners.

The role focuses on real-time journey orchestration, data unification, email deliverability, and compliant content libraries. You will collaborate with data and technology teams to shape data models, configure foundations, and build