Senior Martech Specialist: Dynamics 365 & Customer Insights

Colonial First State; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Birthday leave

Employer super

Sonder access for health support

Job summary

Colonial First State, Sydney, is seeking a Senior Martech Specialist to lead design and delivery for Dynamics 365 Customer Insights – Journeys and related data. You’ll build reusable email templates, manage data models and governance, and partner with data/tech teams to drive personalised journeys for adviser networks.

You will bring hands-on experience in marketing automation, real-time journeys and end-to-end implementations, with strong knowledge of deliverability, SPF/DKIM/DMARC and content

Qualifications

• Proven experience in marketing technology or marketing automation.
• Hands-on delivery in Dynamics 365 Customer Insights – Journeys (real-time journeys) and at least one end-to-end implementation.
• Strong email build skills with reusable templates and content blocks.
• Deep understanding of email deliverability and authentication (SPF, DKIM, DMARC).
• Experience designing complex, trigger-based journeys and segments with Dataverse data structures.

Responsibilities

• Lead the functional design for Customer Insights – Journeys and Customer Insights – Data, translating marketing and sales needs into clear requirements, user stories and acceptance criteria for the development team.
• Partner with data and technology teams to shape the Customer Insights – Data model, including data sources, unification rules, measures and segments that drive personalisation and journey triggers.
• Configure the platform foundations, including sending domains and authentication (SPF, DKIM and DMARC), deliverability, compliance profiles, consent and preference centres, and subscription lists.
• Design and build a library of reusable, brand-compliant email templates, themes and content blocks, including BDM-personalised communications, that marketers can use confidently without technical support.
• Establish the structure, naming conventions and governance for the content and asset library, so images, documents and other assets are easy to find, current and compliant.
• Build and optimise real-time journeys, from events and professional development programs through to trigger-based, multi-branch nurture journeys that respond to adviser behaviour.
• Build and maintain complex segments that are accurate, refreshed and aligned to the data model, drawing on Dataverse and Customer Insights – Data.

Skills

Marketing technology

Marketing automation

Dynamics 365 Customer Insights – Jour

Email development

Stakeholder management

Agile delivery

Tools

Dataverse

Customer Insights – Data

Dynamics 365

Job description

Colonial First State, Sydney, is seeking a Senior Martech Specialist to lead design and delivery for Dynamics 365 Customer Insights – Journeys and related data. You’ll build reusable email templates, manage data models and governance, and partner with data/tech teams to drive personalised journeys for adviser networks.

You will bring hands-on experience in marketing automation, real-time journeys and end-to-end implementations, with strong knowledge of deliverability, SPF/DKIM/DMARC and content