Martech Architect: Enterprise Data & Activation Leader

Commonwealth Bank Of Australia; Melbourne; On-site; AUD 150,000 - 270,000; Full time

Job summary

Commonwealth Bank of Australia is seeking a MarTech Lead/Martech Architect to shape the customer data and marketing technology architecture. You will drive data and activation strategies, modernising experiences using Snowflake, dbt and cloud platforms.

You will set technical direction, establish scalable data patterns, and collaborate with Marketing, Data, Architecture, Privacy, Risk and Security teams. This is hands-on, strategic engineering leadership at enterprise scale.

Qualifications

• Experience leading architecture across enterprise-scale Martech or customer engagement platforms.
• Ability to define scalable data movement between Snowflake and marketing platforms.
• Ability to govern data quality, lineage and observability across data and marketing stacks.
• Comfort with API, batch, streaming and event-driven integration patterns.

Responsibilities

• Set the technical direction for customer data and marketing technology architecture.
• Define scalable patterns for moving data between Snowflake, marketing platforms and customer channels.
• Establish boundaries between enterprise data and marketing platforms, with business logic in the right place.
• Design reusable approaches for profiles, attributes, events and audience activation.
• Guide integration patterns (batch, real-time, streaming) per business needs.
• Set engineering standards for data quality, reconciliation, lineage and deployment.
• Partner with Marketing, Data, Privacy, Risk, Security and engineering teams.
• Lead technical reviews, mentor engineers and stay hands-on to validate designs.

Skills

Technical leadership

Martech architecture

Customer data platforms

Enterprise data strategy

Tools

Snowflake

dbt

Databricks

BigQuery

Redshift

Adobe Experience Platform

Adobe Journey Optimizer

Braze

Salesforce Data Cloud

Marketing Cloud

Segment

Tealium

Job description

Commonwealth Bank of Australia is seeking a MarTech Lead/Martech Architect to shape the customer data and marketing technology architecture. You will drive data and activation strategies, modernising experiences using Snowflake, dbt and cloud platforms.

You will set technical direction, establish scalable data patterns, and collaborate with Marketing, Data, Architecture, Privacy, Risk and Security teams. This is hands-on, strategic engineering leadership at enterprise scale.