Senior Marketing Officer, Priority Programs

The University of Western Australia; Perth; On-site; AUD 108,000 - 120,000; Full time

Benefits offered by this job

Flexible working options

Generous paid leave including parental

Up to 17% employer paid superannuation

Salary packaging available

Incremental progression based on 12 mo

Up to 25% discount on eligible UWA ff

Discounted health insurance

Employee Assistance Program

Job summary

The University of Western Australia is seeking a Senior Marketing Officer to lead integrated campaigns supporting recruitment and participation for equity and priority cohorts. You will develop audience-led content and campaigns that promote scholarships, pathways and opportunities across the prospective student journey.

In this fixed-term, you will build collaborative relationships across internal stakeholders, drive multi-channel go-to-market plans, and contribute to inclusive access and

Qualifications

• Relevant tertiary qualification, or equivalent demonstrated experience.
• Substantial experience delivering integrated marketing and communications initiatives across channels.
• Highly developed stakeholder engagement skills with cross-team coordination.
• Experience in lifecycle marketing strategy and multi-channel implementation.

Responsibilities

• Lead delivery of integrated, multi-channel marketing campaigns and communications for Indigenous and priority cohorts.
• Develop audience-led content and storytelling across the student journey to drive awareness and conversion.
• Build strong stakeholder relationships and coordinate initiatives across internal teams to improve access and outcomes.

Skills

Integrated marketing

Campaign development

Brand governance

Stakeholder engagement

Lifecycle marketing

Education

Tertiary qualification

Job description

Senior Marketing Officer, Priority Programs

• The University of Western Australia
• Australia, WA
• Sep 7, 2026

Marketing and Communications

About The University of Western Australia

The University of Western Australia (UWA) is one of Australia's leading universities and has an international reputation for excellence in teaching, learning and research.It has almost 24,000 students enrolled across four...

• Deliver audience-led, high-quality marketing and communications initiatives that drive student growth, access, participation and success for equity and priority cohorts.
• Full-time appointment on a fixed term basis for 18 months.
• Base salary range: $108,413 – $120,287 p.a. (pro-rata) plus 17% superannuation.

About the area

The Brand, Marketing and Recruitment (BMR) division brings together marketing, communications, engagement and events to strengthen UWA’s reputation and support student growth.

Within BMR, the Marketing Performance and Operations team drives student acquisition through integrated marketing, digital experience, CRM, marketing automation, lead nurture and performance optimisation. Working across domestic and international recruitment, the team delivers audience-led campaigns and strategies that connect prospective students with opportunities at UWA.

This role sits within the Schools Marketing and Priority Programs portfolio and supports major University initiatives designed to improve access, participation and success for students from equity and priority cohorts, including Indigenous students, regional and remote communities, and students from low socio-economic backgrounds.

About the opportunity

• Lead the delivery of integrated, multi-channel marketing campaigns and communications that support student recruitment, engagement and participation among Indigenous students and those from regional, remote and low socio-economic communities, fostering greater diversity, accessibility and inclusion.
• Develop audience-led content, campaigns and storytelling that promote scholarships, pathways and educational opportunities across the prospective student journey, driving awareness, consideration and conversion.
• Build and sustain strong stakeholder relationships, developing a deep understanding of business priorities, audience needs and barriers to engagement to coordinate integrated marketing initiatives that improve access, participation and outcomes for priority cohorts.

About you

• Relevant tertiary qualification, or equivalent demonstrated experience.
• Substantial experience delivering integrated marketing and communications initiatives, including end-to-end campaign development and execution across a wide range of channels and touchpoints, with a strong commitment to brand governance and consistency.
• Highly developed stakeholder engagement skills, with the ability to build and sustain effective relationships across internal and external stakeholders, demonstrate strong business acumen, and coordinate cross-team input to achieve outcomes
• Demonstrated experience in lifecycle marketing strategy and multi-channel implementation, with sound knowledge of go-to-market planning, audience segmentation, proposition development and content planning.

Note

As part of the recruitment process, candidates will be required to complete declarations in accordance with the National Higher Education Code to Prevent and Respond to Gender-based Violence.

A current National Police Clearance will be required by the successful applicant.

Occasional travel within Western Australia may be required, along with occasional after-hours or weekend work. There may also be a requirement to work during parts of the Christmas/New Year period.

Closing date: 11:55 PM AWST on Sunday, 27 September 2026

This position is only open to applicants with relevant rights to work in Australia.

• Flexible working options.
• Generous paid leave including parental leave.
• Up to 17% employer paid superannuation.
• Salary packaging available.
• Incremental progression based on 12 months continuous service.
• Up to 25% discount on eligible UWA full-fee courses.
• Discounted health insurance.
• Employee Assistance Program.

About the University

The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group of Eight research intensive universities. With a strong research track record, vibrant campus and working environments, supported by the freedom to innovate and inspire, there is no better time to join Western Australia’s top university.

Our commitment to inclusion and diversity

UWA is committed to a diverse workforce and an equitable and inclusive workplace. We are committed to fostering a safe environment for all, including Aboriginal and Torres Strait Islander people, women, those from culturally and linguistically diverse backgrounds, the LGBTIQA+ community, and people living with disability.

If you require any reasonable adjustments, we encourage you to advise us at the time of application. Alternatively, you can contact us for assistance during the recruitment process.