Senior Marketing Lead, Priority Programs

The University of Western Australia; Perth; On-site; AUD 108,000 - 120,000; Full time

Benefits offered by this job

Flexible working options

Generous paid leave including parental

Up to 17% employer paid superannuation

Salary packaging available

Incremental progression based on 12 mo

Up to 25% discount on eligible UWA ff

Discounted health insurance

Employee Assistance Program

Job summary

The University of Western Australia is seeking a Senior Marketing Officer to lead integrated campaigns supporting recruitment and participation for equity and priority cohorts. You will develop audience-led content and campaigns that promote scholarships, pathways and opportunities across the prospective student journey.

In this fixed-term, you will build collaborative relationships across internal stakeholders, drive multi-channel go-to-market plans, and contribute to inclusive access and

Qualifications

• Relevant tertiary qualification, or equivalent demonstrated experience.
• Substantial experience delivering integrated marketing and communications initiatives across channels.
• Highly developed stakeholder engagement skills with cross-team coordination.
• Experience in lifecycle marketing strategy and multi-channel implementation.

Responsibilities

• Lead delivery of integrated, multi-channel marketing campaigns and communications for Indigenous and priority cohorts.
• Develop audience-led content and storytelling across the student journey to drive awareness and conversion.
• Build strong stakeholder relationships and coordinate initiatives across internal teams to improve access and outcomes.

Skills

Integrated marketing

Campaign development

Brand governance

Stakeholder engagement

Lifecycle marketing

Education

Tertiary qualification

Job description

The University of Western Australia is seeking a Senior Marketing Officer to lead integrated campaigns supporting recruitment and participation for equity and priority cohorts. You will develop audience-led content and campaigns that promote scholarships, pathways and opportunities across the prospective student journey.

In this fixed-term, you will build collaborative relationships across internal stakeholders, drive multi-channel go-to-market plans, and contribute to inclusive access and