Manager, Schools Marketing & Priority Programs

The University of Western Australia; Perth; On-site; AUD 140,000 - 148,000; Full time

Benefits offered by this job

Flexible working options

Parental leave

Employer paid superannuation 17%

Salary packaging

Incremental progression

Course discounts

Health insurance discount

Employee Assistance Program

Job summary

The University of Western Australia seeks a Manager, Schools Marketing & Priority Programs to lead strategic school marketing initiatives and priority cohorts across domestic and regional audiences.

This full-time role, within the Brand, Marketing and Recruitment division, focuses on integrated campaigns, stakeholder engagement and performance optimization to support growth and reputation objectives.

Qualifications

• Extensive experience in marketing strategy and campaign delivery.
• Proven leadership of high-performing marketing teams.
• Strong stakeholder engagement and relationship management.

Responsibilities

• Lead strategic planning and delivery of integrated, multi-channel go-to-market programs aligned to growth and recruitment objectives.
• Provide transformational leadership to a multidisciplinary team and build strong stakeholder partnerships.

Skills

Marketing strategy

Go-to-market planning

Integrated campaign delivery

Leadership of teams

Stakeholder engagement

Education

Relevant tertiary qualification in marketing or related discipline

Job description

Manager, Schools Marketing & Priority Programs

• The University of Western Australia
• Australia, WA
• Sep 7, 2026

Marketing and Communications

About The University of Western Australia

The University of Western Australia (UWA) is one of Australia's leading universities and has an international reputation for excellence in teaching, learning and research.It has almost 24,000 students enrolled across four...

• Lead a multidisciplinary team to deliver impactful marketing outcomes for priority audiences, driving integrated marketing programs that support growth, reputation and access objectives.
• Full-time appointment on an ongoing basis.
• Base salary range: $139,660 – $147,783 p.a. (pro-rata) plus 17% superannuation.

About the area

The Brand, Marketing and Recruitment (BMR) division showcases the very best of The University of Western Australia, enhancing the University's reputation and driving student engagement and growth. Bringing together marketing, communications, digital experience, engagement, events and recruitment functions, BMR delivers a connected and strategic approach to audience engagement.

Within BMR, the Marketing Performance and Operations team acts as a cross-functional hub that integrates strategic marketing, digital experience and CRM capability to drive student acquisition and marketing performance. The team leads student recruitment marketing, marketing automation, lead nurture, digital experience optimisation, enquiry management and schools marketing initiatives, supporting both domestic and international growth objectives.

About the opportunity

• Lead the strategic planning, development and delivery of integrated, multi-channel go-to-market programs aligned to the University’s growth and recruitment objectives, with accountability for school (faculty) marketing and priority cohort initiatives, including Indigenous, regional and low socio-economic audiences.
• Provide transformational leadership to a multidisciplinary team, fostering a high-performance culture and building strong partnerships with key stakeholders to develop strategic business insight, optimise marketing performance, and deliver measurable outcomes through data analysis, reporting and continuous improvement.

About you

• Relevant tertiary qualification in marketing or a related discipline, with demonstrated equivalent professional experience.
• Extensive experience in marketing strategy, go-to-market planning and integrated campaign delivery, driving audience-led growth through paid, earned and owned media ecosystems.
• Demonstrated leadership of high-performing marketing teams, with the ability to engage and develop staff, prioritise high-value initiatives, evaluate performance and deliver measurable outcomes through a data-driven approach.
• Excellent stakeholder engagement, influencing and relationship management skills, with the ability to build productive partnerships and collaborate effectively across complex organisations.

Desirable: Experience within the higher education sector.

Note

As part of the recruitment process, candidates will be required to complete declarations in accordance with the National Higher Education Code to Prevent and Respond to Gender-based Violence.

A current National Police Clearance will be required by the successful applicant.

Closing date: 11:55 PM AWST on Sunday, 27 September 2026

This position is only open to applicants with relevant rights to work in Australia.

• Flexible working options.
• Generous paid leave including parental leave.
• Up to 17% employer paid superannuation.
• Salary packaging available.
• Incremental progression based on 12 months continuous service.
• Up to 25% discount on eligible UWA full-fee courses.
• Discounted health insurance.
• Employee Assistance Program.

About the University

The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group of Eight research intensive universities. With a strong research track record, vibrant campus and working environments, supported by the freedom to innovate and inspire, there is no better time to join Western Australia’s top university.

Our commitment to inclusion and diversity

UWA is committed to a diverse workforce and an equitable and inclusive workplace. We are committed to fostering a safe environment for all, including Aboriginal and Torres Strait Islander people, women, those from culturally and linguistically diverse backgrounds, the LGBTIQA+ community, and people living with disability.

If you require any reasonable adjustments, we encourage you to advise us at the time of application. Alternatively, you can contact us for assistance during the recruitment process.

If you have queries relating to your application, please contact the individual named in the advertisement. To enable a quick response, please include the 6-digit job reference number.