Acquisition Marketer

Murdoch University; Perth; On-site; AUD 101,000 - 112,000; Full time

Benefits offered by this job

Flexible work arrangements

Cultural Load and allowance

Indigenous Language Allowance

Salary packaging options

Employee Assistance Program

On-campus services

Job summary

Murdoch University is seeking an Acquisition Marketer to attract and convert prospective students through data-driven marketing strategies and campaigns. You will work across the full acquisition funnel, using digital marketing, marketing automation, and analytics to optimise journeys and improve conversion outcomes.

You will partner with stakeholders to deliver campaigns that support recruitment and growth, requiring expertise in SEO/SEM, analytics, and CRM/CMS platforms.

Qualifications

• Tertiary qualifications in Marketing, Communications, Business, or related field, or equivalent industry experience.
• Proven ability to develop and deliver marketing campaigns that achieve business objectives.
• Experience in lead nurturing, SEO, SEM, and digital performance marketing.
• Strong understanding of audience segmentation, customer journeys, lead generation, and marketing automation.
• Proficiency with CMS and CRM platforms, digital marketing tools, and analytics platforms including GA4, Looker Studio, and SEMrush.
• Strong analytical and reporting skills, with the ability to turn data into actionable insights.

Responsibilities

• Develop and deliver acquisition marketing strategies and campaigns that drive student recruitment and strengthen the Murdoch University brand.
• Design and optimise lead nurture programs, including audience segmentation, personalisation, and customer journey planning.
• Monitor, analyse, and report on campaign performance, providing insights and recommendations to improve results.
• Optimise digital channels and conversion pathways to enhance lead generation and engagement.
• Collaborate with internal stakeholders to support recruitment initiatives and strategic priorities.

Skills

Marketing strategy

Communications

Business acumen

Lead nurturing

SEO & SEM

Digital performance marketing

Audience segmentation

Customer journey planning

Marketing automation

Data analytics

CMS & CRM proficiency

Education

Bachelor-level degree in Marketing/Communications/Business or equivalent

Tools

GA4

Looker Studio

SEMrush

CMS

CRM platforms

Job description

About The Team

The Marketing and Communications Office is a collaborative team of dedicated professionals who are passionate about sharing the Murdoch University story. Through strategic marketing, effective communications and brand leadership, the team enhances the University’s reputation, supports future growth and strengthens engagement with staff, students, alumni and the broader community.

Working closely with academics, researchers and professional staff, the team showcases Murdoch’s achievements, research excellence and student success stories to audiences both locally and globally.

Your New Role!

Reporting to the Acquisition Marketing Manager, the Acquisition Marketer plays a key role in attracting and converting prospective students through data-driven marketing strategies and campaigns.

Working across the full acquisition funnel, you will leverage digital marketing, marketing automation, and analytics to drive lead generation, optimise customer journeys, and improve conversion outcomes. Partnering with a range of stakeholders, you will use insights and performance data to deliver impactful campaigns that support Murdoch University’s recruitment and growth objectives.

Key Responsibilities

• Develop and deliver acquisition marketing strategies and campaigns that drive student recruitment and strengthen the Murdoch University brand.
• Design and optimise lead nurture programs, including audience segmentation, personalisation, and customer journey planning.
• Monitor, analyse, and report on campaign performance, providing insights and recommendations to improve results.
• Optimise digital channels and conversion pathways to enhance lead generation and engagement.
• Collaborate with internal stakeholders to support recruitment initiatives and strategic priorities.

Please refer to the Position Description for further details.

What We Offer You!

This Continuous | Full Time (37.5 hours per week) attracts a remuneration of $101K – $112K (pro rata) plus 17% employer superannuation contributions.

You’ll join a dynamic and talented team where diversity and innovation thrive. Our Silver-tier status in the Australian Workplace Equality Index (AWEI), awarded in 2025, reflects our commitment to LGBTIQA+ inclusion, equity, and creating a safe, welcoming environment for all. We strive to be the university of choice for First Nations peoples, honouring Indigenous knowledge. Sustainability is central to our community and guided by clear, confident leadership, we are working toward an ambitious future with goals of net zero emissions and zero waste by 2030.

As well as the flexibility to maintain a work life balance, our staff enjoy a vibrant, natural campus with world-class facilities, along with a variety of benefits, including:

• Flexible work arrangements
• Cultural Load and allowance - providing up to $8,944 per year to First Nations employees who are contributing cultural knowledge and perspectives beyond the scope of their role
• Indigenous Language Allowance
• Salary packaging options – such as purchasing leave, gym membership, car parking permit
• Employee Assistance Program
• On-campus services and facilities, such as a Childcare Centre, Gym, Vet Hospital, and Chiropractic Clinic

For further information, check out our benefits and services page!

What you’ll bring to the role:

• Tertiary qualifications in Marketing, Communications, Business, or a related field, or equivalent industry experience.
• Proven ability to develop and deliver marketing campaigns that achieve business objectives.
• Experience in lead nurturing, SEO, SEM, and digital performance marketing.
• Strong understanding of audience segmentation, customer journeys, lead generation, and marketing automation.
• Proficiency with CMS and CRM platforms, digital marketing tools, and analytics platforms including GA4, Looker Studio, and SEMrush.
• Strong analytical and reporting skills, with the ability to turn data into actionable insights.

Please note, the successful candidate will be required to undertake a criminal record check in accordance with the University’s Criminal Record Screening Procedure and Employee Background Checks Procedure.

Applicants should refer to the Position Description for further details on the work requirements, duties, skills and experience required for this role. Applications sent by post or email will not be accepted.

Please note visa sponsorship is not available for this position. Applicants are expected to have current and valid work rights in Australia.

Please see the Applicant Guide for more information. Applicants who have support or access requirements, are encouraged to advise this at the time of their application, to ensure appropriate assistance is provided throughout the recruitment process.

Contact Us

For enquiries about the opportunity on offer please reach out to Georgia Williss, Acquisition Marketing Manager (Schools), [e-mail] and quote JR105711 as the reference.

Applications Close on 9 September 2026 (11:59pm AWST)

The University reserves the right to withdraw this advertisement at any time.

Murdoch University acknowledges the different perspectives, skills and experience that people from different backgrounds bring to strengthen its workforce. Murdoch University is committed to enhancing diversity in all its forms and strongly encourages suitably qualified candidates from Aboriginal and/or Torres Strait Islander peoples, women, people with disability, people of CaLD background and people of diverse genders to apply for this important position.

Murdoch University values workplace diversity, promotes inclusion, and strongly encourages applications from Aboriginal and Torres Strait Islanders, women, and individuals with disability. Applicants who have support or access requirements, are encouraged to advise this at the time of their application, to ensure appropriate assistance is provided throughout the recruitment process.