Senior Living Performance Marketing Manager

Anglicare; Sydney; Sur place; AUD 120 000 - 150 000; Plein temps

Avantages offerts par ce poste

Flexible work options

Salary packaging

Professional development and training

Exclusive staff discounts

Employee Assistance Program

Wellbeing programs

Résumé du poste

Anglicare Sydney is seeking a commercially minded Marketing Manager, Portfolio to drive performance marketing across the Seniors Communities portfolio. This 12-month max-term contract will focus on customer acquisition, digital performance, and occupancy growth, collaborating with Sales, Operations and Village teams.

You’ll lead integrated campaigns, leverage CRM and analytics, and deliver content across channels to attract customers and strengthen community engagement.

Qualifications

• 6+ years in integrated, digital, performance or portfolio marketing.
• Strong lead generation and customer acquisition capability.
• Digital marketing, CRM, and marketing automation experience.
• Understanding complex customer journeys and longer consideration cycles.
• Data-driven mindset to translate insights into action.
• Strong stakeholder, campaign, agency, and project management skills.
• Relevant Marketing/Communications/Business qualification.

Responsabilités

• Lead performance marketing across the Seniors Communities portfolio.
• Create campaigns that attract customers and generate quality leads.
• Partner with Sales to strengthen the enquiry-to-appointment-to-reservation journey.
• Deliver responsive marketing for existing and turnover village stock.
• Drive local-area and village marketing campaigns.
• Use CRM, digital analytics, and campaign insights to improve performance.
• Create engaging content across digital and traditional channels.
• Manage agencies, creative partners and suppliers.
• Deliver customer events, open days and information sessions.
• Champion consistent brand experiences across the portfolio.

Connaissances

Lead generation

Digital marketing

CRM

Marketing automation

Stakeholder management

Content marketing

Formation

Marketing/Communications degree

Outils

CRM platforms

Analytics tools

Advertising platforms

Description du poste

Anglicare Sydney is seeking a commercially minded Marketing Manager, Portfolio to drive performance marketing across the Seniors Communities portfolio. This 12-month max-term contract will focus on customer acquisition, digital performance, and occupancy growth, collaborating with Sales, Operations and Village teams.

You’ll lead integrated campaigns, leverage CRM and analytics, and deliver content across channels to attract customers and strengthen community engagement.