Marketing Manager, New Developments – Seniors Living

Anglicare; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible work options

Salary packaging benefits

Accommodation and meals tax-free

Ongoing professional development and领导

Job summary

Anglicare is seeking an accomplished Marketing Manager, New Developments to bring premium Seniors Communities to market. You will shape brand, place and customer propositions for major developments, while delivering integrated campaigns across digital, print, events and sales channels.

You will build the customer journey, lead marketing assets, and partner with Sales, Development and agencies to drive demand and sales outcomes in a complex project environment.

Qualifications

• 6+ years of marketing experience.
• Strong experience across property development, off-the-plan apartments, residential developments, or retirement living.
• Demonstrated new development launch and go-to-market capability.
• Strong understanding of place branding and property buyer behavior.
• Digital performance, CRM, and database marketing expertise.
• Commercial confidence and the ability to connect marketing investment with sales outcomes.
• Excellent stakeholder and agency management capability.
• A relevant Marketing, Communications or Business qualification.

Responsibilities

• Shape place branding, positioning, naming and customer propositions for major new developments.
• Deliver go-to-market campaigns across digital, print, events, and sales channels.
• Build the customer journey from EOI and database development through launch, sales activation, completion, and move-in.
• Lead development marketing assets including CGIs, renders, masterplans, brochures, and digital content.
• Help create outstanding display suite and sales centre experiences.
• Partner closely with Sales, Development, architects, project teams and agencies.
• Use CRM, digital and funnel insights to optimise enquiries, appointments, and conversion.
• Bring strong commercial discipline to campaign and development marketing performance.

Skills

Marketing strategy

Property development

Go-to-market campaigns

Brand positioning

Digital marketing

CRM & database marketing

Stakeholder management

Marketing qualification

Education

Marketing, Communications or Business degree

Tools

CRM systems

Job description

Anglicare is seeking an accomplished Marketing Manager, New Developments to bring premium Seniors Communities to market. You will shape brand, place and customer propositions for major developments, while delivering integrated campaigns across digital, print, events and sales channels.

You will build the customer journey, lead marketing assets, and partner with Sales, Development and agencies to drive demand and sales outcomes in a complex project environment.