Performance Marketing Manager – Seniors Communities

Anglicare Sydney; Sydney; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Flexible work options

Salary packaging

Accommodation and meals tax-free with薪

Ongoing professional development

Exclusive retailer discounts

Employee Assistance Program

Fitness Passport

Job summary

Anglicare Sydney is seeking a commercially minded Marketing Manager, Portfolio to drive performance marketing across our Seniors Communities portfolio. This 12-month max-term contract role focuses on customer acquisition, digital performance and commercial outcomes, partnering with Sales, Operations and Village teams to generate leads and support occupancy growth.

You will lead campaigns across digital, print, direct, events and community channels, leveraging CRM and analytics to optimise every

Qualifications

• 6+ years of marketing experience across integrated, digital, performance or portfolio marketing.
• Strong lead generation and customer acquisition capability.
• Experience with CRM and marketing automation.

Responsibilities

• Deliver integrated campaigns across digital, print, direct, events and community channels.
• Drive lead generation and customer acquisition initiatives.
• Partner with Sales to strengthen the enquiry-to-appointment-to-reservation journey.
• Deliver responsive marketing for existing and turnover village stock.
• Drive local-area and village marketing campaigns.
• Use CRM, digital analytics, and campaign insights to improve marketing performance.
• Create engaging content across digital and traditional channels.
• Manage agencies, creative partners and suppliers.
• Deliver customer events, open days and information sessions.
• Champion consistent brand and customer experiences across the portfolio.

Skills

Lead generation

Customer acquisition

Digital marketing

CRM

Marketing automation

Data analytics

Stakeholder management

Campaign management

Content creation

Project management

Education

Bachelor's degree in Marketing

Tools

Salesforce CRM

Google Analytics

Adobe Marketing Cloud

Mailchimp

Job description

Anglicare Sydney is seeking a commercially minded Marketing Manager, Portfolio to drive performance marketing across our Seniors Communities portfolio. This 12-month max-term contract role focuses on customer acquisition, digital performance and commercial outcomes, partnering with Sales, Operations and Village teams to generate leads and support occupancy growth.

You will lead campaigns across digital, print, direct, events and community channels, leveraging CRM and analytics to optimise every