Marketing Manager Portfolio

Anglicare Australia Ltd; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible work options

Salary packaging

Accommodation & meals tax-free

Professional development

Exclusive retailer discounts

Employee Assistance Program

Fitness Passport

Job summary

Anglicare Sydney is seeking an experienced Marketing Manager to lead performance marketing across our Seniors Communities portfolio, creating campaigns that attract customers, generate quality leads and support occupancy growth.

You will work with Sales to optimise the enquiry-to-appointment-to-reservation journey, manage agencies, and drive local-area campaigns while using CRM and analytics to continually improve marketing performance.

Qualifications

• 6+ years across integrated, digital, performance or portfolio marketing.
• Strong lead generation and customer acquisition capability.
• Digital marketing, CRM and marketing automation experience.
• Understanding of complex customer journeys and longer consideration cycles.
• Data-driven mindset to translate insights into action.
• Strong stakeholder, campaign, agency and project management skills.
• Relevant Marketing, Communications, Business, or related qualification.

Responsibilities

• Deliver integrated campaigns across digital, print, direct, events and community channels.
• Drive lead generation and customer acquisition initiatives.
• Partner with Sales to strengthen enquiry-to-appointment-to-reservation journey.
• Deliver responsive marketing for existing and turnover village stock.
• Drive local-area and village marketing campaigns.
• Use CRM, analytics and campaign insights to improve marketing performance.
• Create engaging content across digital and traditional channels.
• Manage agencies, creative partners and suppliers.
• Deliver customer events, open days and information sessions.
• Champion consistent brand and customer experiences across the portfolio.

Skills

Integrated marketing

Digital marketing

Performance marketing

Lead generation

CRM

Marketing automation

Data analytics

Stakeholder management

Project management

Content creation

Education

Marketing, Communications, Business or related qualification

Tools

CRM

Marketing technology

AI & automation tools

Job description

Do you want a career that means more? At Anglicare Sydney, we bring the strength, the support, and the strategy to make it happen.

We're a well-respected not-for-profit that has been serving society's most vulnerable for 170 years. Each year, we achieve life-changing outcomes for the 40,000+ people who rely on our person-centred support. And now, we're extending our reach and impact even further.

Your opportunity

Reporting to the Senior Marketing Manager, you will lead performance marketing across our Seniors Communities portfolio, creating campaigns that attract customers, generate quality leads and support occupancy growth while building stronger connections with our communities.

With integrity and resilience, you will:

• Deliver integrated campaigns across digital, print, direct, events and community channels
• Drive lead generation and customer acquisition initiatives
• Partner closely with Sales to strengthen the enquiry-to-appointment-to-reservation journey
• Deliver responsive marketing for existing and turnover village stock
• Drive local-area and village marketing campaigns
• Use CRM, digital analytics, and campaign insights to improve marketing performance
• Create engaging content across digital and traditional channels.
• Manage agencies, creative partners, and suppliers
• Deliver customer events, open days and information sessions
• Champion consistent brand and customer experiences across the portfolio

What you'll bring

You will bring strong marketing expertise and commercial acumen, with a proven ability to turn customer insight into measurable growth. You will leverage data, digital, CRM and marketing technology to drive acquisition, optimise the customer journey and improve marketing performance, while embracing AI and automation to create smarter ways of working.

What's required:

• 6+ years' experience across integrated, digital, performance or portfolio marketing
• Strong lead generation and customer acquisition capability
• Digital marketing, CRM, and marketing automation experienceAn understanding of complex customer journeys and longer consideration cycles
• A data-driven mindset with the ability to translate insights into action
• Strong stakeholder, campaign, agency, and project management skills
• A relevant Marketing, Communications, Business, or related qualification

What's preferred:

• Experience in property, retirement living, healthcare, multi-site or service-based environments will be highly regarded
• The ability to work at pace, prioritise competing demands and deliver to a high standard

We provide meaningful opportunities and choice, both for the individuals and communities we support and the dedicated people here who make it happen.

At Anglicare, you'll get the security, stability and opportunities that come with a strong, well-established organisation that’s ready for the future. You'll belong to a community of kind, humble and respectful people of all faiths and backgrounds. You will also be supported to gain new knowledge, deepen your experience and expertise, and shape a rewarding career.

On top of that, here are just some of the tangible benefits you will enjoy in a career with us:

• Flexible work options to get the most out of work and life
• Pay less tax on your income and increase your take home pay. With salary packaging, up to $15,900 of your income is tax free.
• Spend up to $2,650 on accommodation, meals, and entertainment also tax free with salary packaging.
• Ongoing professional development and leadership training to advance your career
• Exclusive discounts to over 400 retailers
• Employee Assistance Program and Fitness Passport with discounts to over 800 gyms for you and your family

Are you ready for a career that means more?

Anglicare is as wonderfully diverse as the customers and communities we support. While we are guided by our Christian-based values, our team includes people of all faiths and backgrounds who share our commitment to serving others, and we value the diverse perspectives they bring. We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, and people of all ages, genders, abilities, and cultural backgrounds.