Property Marketing Manager: New Developments & Communities

Anglicare Sydney; Sydney; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Flexible work options

Salary packaging up to $15,900 of your

Accommodation & meals tax free with薪

Ongoing professional development

Exclusive discounts to retailers

Employee Assistance Program

Job summary

Anglicare Sydney is seeking an accomplished Marketing Manager, New Developments to bring premium seniors communities to market. You will shape brand, place, and customer propositions, leading campaigns across digital, print, events and sales channels.

The role builds the customer journey from early interest through launch and move-in, delivering display suites and sales centre experiences. You will leverage data, CRM, and marketing tech to drive acquisition, optimize journeys, and connect

Qualifications

• 6+ years of marketing experience.
• Experience across property development, off-the-plan, residential developments or retirement living.
• Demonstrated new development launch and go-to-market capability.
• Strong understanding of place branding and property buyer behaviour.
• Digital performance, CRM and database marketing expertise.
• Commercial confidence and ability to link marketing investment with sales outcomes.
• Excellent stakeholder and agency management capability.

Responsibilities

• Shape place branding, positioning, naming and customer propositions for major new developments.
• Deliver go-to-market campaigns across digital, print, events and sales channels.
• Build the customer journey from EOI and database development through launch, sales activation, completion and move-in.
• Lead development marketing assets including CGIs, renders, masterplans, brochures and digital content.
• Help create outstanding display suite and sales centre experiences.
• Partner closely with Sales, Development, architects, project teams and agencies.
• Use CRM, digital and funnel insights to optimise enquiries, appointments and conversion.
• Bring strong commercial discipline to campaign and development marketing performance.

Skills

Marketing strategy

CRM & database marketing

Digital marketing

Stakeholder management

Agency management

Commercial acumen

Tools

CRM systems

Marketing technology

AI in marketing

Job description

Anglicare Sydney is seeking an accomplished Marketing Manager, New Developments to bring premium seniors communities to market. You will shape brand, place, and customer propositions, leading campaigns across digital, print, events and sales channels.

The role builds the customer journey from early interest through launch and move-in, delivering display suites and sales centre experiences. You will leverage data, CRM, and marketing tech to drive acquisition, optimize journeys, and connect