Marketing Manager - Portfolio

Anglicare; Sydney; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Flexible work options

Salary packaging

Professional development and training

Exclusive staff discounts

Employee Assistance Program

Wellbeing programs

Job summary

Anglicare Sydney is seeking a commercially minded Marketing Manager, Portfolio to drive performance marketing across the Seniors Communities portfolio. This 12-month max-term contract will focus on customer acquisition, digital performance, and occupancy growth, collaborating with Sales, Operations and Village teams.

You’ll lead integrated campaigns, leverage CRM and analytics, and deliver content across channels to attract customers and strengthen community engagement.

Qualifications

• 6+ years in integrated, digital, performance or portfolio marketing.
• Strong lead generation and customer acquisition capability.
• Digital marketing, CRM, and marketing automation experience.
• Understanding complex customer journeys and longer consideration cycles.
• Data-driven mindset to translate insights into action.
• Strong stakeholder, campaign, agency, and project management skills.
• Relevant Marketing/Communications/Business qualification.

Responsibilities

• Lead performance marketing across the Seniors Communities portfolio.
• Create campaigns that attract customers and generate quality leads.
• Partner with Sales to strengthen the enquiry-to-appointment-to-reservation journey.
• Deliver responsive marketing for existing and turnover village stock.
• Drive local-area and village marketing campaigns.
• Use CRM, digital analytics, and campaign insights to improve performance.
• Create engaging content across digital and traditional channels.
• Manage agencies, creative partners and suppliers.
• Deliver customer events, open days and information sessions.
• Champion consistent brand experiences across the portfolio.

Skills

Lead generation

Digital marketing

CRM

Marketing automation

Stakeholder management

Content marketing

Education

Marketing/Communications degree

Tools

CRM platforms

Analytics tools

Advertising platforms

Job description

Transform lives, every single day Do you want a career that means more? At Anglicare Sydney, we bring the strength, the support, and the strategy to make it happen.

We’re a well-respected not-for-profit that’s been serving society’s most vulnerable for 170 years. Each year, we achieve life-changing outcomes for the 40,000+ people who rely on our person‑centred support. And now, we’re extending our reach and impact even further. We are looking for a commercially minded Marketing Manager, Portfolio to drive performance marketing across Anglicare’s established Seniors Communities portfolio. This is a 12‑month max‑term contract opportunity offering the chance to step into a high‑impact marketing role where customer acquisition, digital performance and commercial outcomes are closely connected.

You will partner with Sales, Operations and Village teams to generate qualified enquiries, strengthen customer engagement and support occupancy growth. If you love the creative side of marketing but think commercially about performance, this is an opportunity to see your work directly influence the customer journey and business outcomes.

Your opportunity. Reporting to the Senior Marketing Manager, you will lead performance marketing across our Seniors Communities portfolio, creating campaigns that attract customers, generate quality leads and support occupancy growth while building stronger connections with our communities. With integrity and resilience, you will: Deliver integrated campaigns across digital, print, direct, events and community channels Drive lead generation and customer acquisition initiatives Partner closely with Sales to strengthen the enquiry‑to‑appointment‑to‑reservation journey Deliver responsive marketing for existing and turnover village stock Drive local‑area and village marketing campaigns Use CRM, digital analytics, and campaign insights to improve marketing performance Create engaging content across digital and traditional channels. Manage agencies, creative partners, and suppliers Deliver customer events, open days and information sessions Champion consistent brand and customer experiences across the portfolio.

What you’ll bring

You will bring strong marketing expertise and commercial acumen, with a proven ability to turn customer insight into measurable growth. You will leverage data, digital, CRM and marketing technology to drive acquisition, optimise the customer journey and improve marketing performance, while embracing AI and automation to create smarter ways of working.

What’s required

• 6+ years’ experience across integrated, digital, performance or portfolio marketing
• Strong lead generation and customer acquisition capability
• Digital marketing, CRM, and marketing automation experience
• An understanding of complex customer journeys and longer consideration cycles
• A data‑driven mindset with the ability to translate insights into action
• Strong stakeholder, campaign, agency, and project management skills
• A relevant Marketing, Communications, Business, or related qualification

What’s preferred

• Experience in property, retirement living, healthcare, multi‑site or service‑based environments will be highly regarded
• The ability to work at pace, prioritise competing demands and deliver to a high standard

Why Anglicare?

Why Anglicare? We provide meaningful opportunities and choice, both for the individuals and communities we support and the dedicated people here who make it happen. At Anglicare, you’ll get the security, stability and opportunities that come with a strong, well‑established organisation that’s ready for the future. You’ll belong to a community of kind, humble and respectful people of all faiths and backgrounds. You will also be supported to gain new knowledge, deepen your experience and expertise, and shape a rewarding career. On top of that, here are just some of the tangible benefits you will enjoy in a career with us:

• Flexible work options to get the most out of work and life
• Pay less tax on your income and increase your take home pay. With salary packaging, up to $15,900 of your income is tax free.
• Spend up to $2,650 on accommodation, meals, and entertainment also tax free with salary packaging.
• Ongoing professional development and leadership training to advance your career
• Exclusive discounts to over 400 retailers
• Employee Assistance Program and Fitness Passport with discounts to over 800 gyms for you and your family

Anglicare is as wonderfully diverse as the customers and communities we support. While we are guided by our Christian‑based values, our team includes people of all faiths and backgrounds who share our commitment to serving others, and we value the diverse perspectives they bring. We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, and people of all ages, genders, abilities, and cultural backgrounds.

Here, we recognise that meaningful work deserves meaningful support. So, we’ve designed a comprehensive package of rewards and benefits that reflect our values and make a real difference to your life. We support your career by investing in your growth, balance and security through professional development opportunities. We also offer competitive salary packaging, wellbeing programs and generous discounts for you and your family.

Staff Rewards Enjoy access to our staff rewards portal, with exclusive discounts to over 400 retailers, free wellbeing resources and more.

Salary Packaging Pay less tax on your income and increase your take‑home pay! With salary packaging, up to $15,900 of your income is tax free.

You can also spend up to $2,650 on accommodation, meals and entertainment… tax free!

Employee Assistance Program At Anglicare, we care about your mental wellbeing, both at work and at home. Our confidential Employee Assistance Program provides free counselling as you need it.

Employee Referral Program Be rewarded with a $1,200 incentive every time you help us find the right person for a permanent role! Simply go to our careers page, refer a friend for a permanent role, and if they’re hired, you’ll receive an additional $1,200 (taxable) payment when they reach six months of service.

Formal Recognition The Performance Review process supports your professional goals through ongoing conversations and feedback from your manager. Your Annual Review Conversation provides an opportunity to formally recognise and reward outstanding performance through career progression, skill development and secondment.

Application Close Date: October 25, 2026