Senior Lifecycle Marketing Manager, End-to-End Journeys

Tracksuit Limited; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

Tracksuit Limited is seeking a Senior Customer & Lifecycle Marketing Manager to own the customer journey from onboarding through renewal. You will build and run lifecycle programs in HubSpot, managing audiences, triggers and subscriptions across our global database.

You will craft emails, in-app content and prompts to help customers get more from Tracksuit. You will run rigorous tests with control groups, measure impact, and scale successful campaigns while enabling regional leads with templates

Qualifications

• Owns the customer journey end-to-end from onboarding to renewal.
• Sets up and runs journeys in HubSpot with audiences, triggers and subscriptions.
• Writes emails, in-app messages and educational content for customers.
• Tests campaigns with control groups and scales what works.

Responsibilities

• Map and run the full customer journey from onboarding to renewal.
• Set up and run the journey in HubSpot, including audiences and workflows.
• Write emails, in-app messages and prompts to help customers use Tracksuit.
• Run tests with control groups and report on moved metrics.
• Build templates and guardrails for regional marketing leads to enable local comms.

Skills

Customer journey mapping

HubSpot

Marketing automation

A/B testing

Cross-functional collaboration

Tools

HubSpot platform

Job description

Tracksuit Limited is seeking a Senior Customer & Lifecycle Marketing Manager to own the customer journey from onboarding through renewal. You will build and run lifecycle programs in HubSpot, managing audiences, triggers and subscriptions across our global database.

You will craft emails, in-app content and prompts to help customers get more from Tracksuit. You will run rigorous tests with control groups, measure impact, and scale successful campaigns while enabling regional leads with templates