Senior Customer & Lifecycle Marketing Manager

Tracksuit Limited; Sydney; Presencial; AUD 120.000 - 160.000; Jornada completa

Descripción de la vacante

Tracksuit Limited is seeking a Senior Customer & Lifecycle Marketing Manager to own the customer journey from onboarding through renewal. You will build and run lifecycle programs in HubSpot, managing audiences, triggers and subscriptions across our global database.

You will craft emails, in-app content and prompts to help customers get more from Tracksuit. You will run rigorous tests with control groups, measure impact, and scale successful campaigns while enabling regional leads with templates

Formación

• Owns the customer journey end-to-end from onboarding to renewal.
• Sets up and runs journeys in HubSpot with audiences, triggers and subscriptions.
• Writes emails, in-app messages and educational content for customers.
• Tests campaigns with control groups and scales what works.

Responsabilidades

• Map and run the full customer journey from onboarding to renewal.
• Set up and run the journey in HubSpot, including audiences and workflows.
• Write emails, in-app messages and prompts to help customers use Tracksuit.
• Run tests with control groups and report on moved metrics.
• Build templates and guardrails for regional marketing leads to enable local comms.

Conocimientos

Customer journey mapping

HubSpot

Marketing automation

A/B testing

Cross-functional collaboration

Herramientas

HubSpot platform

Descripción del empleo

Senior Customer & Lifecycle Marketing Manager

This is a permanent, full-time role based in Auckland, NZ or Sydney, AU and is an individual contributor position that reports to our Head of Product Marketing. This role will see you working cross-functionally across the business, especially with Product, Customer Success, and GTMOps.

Our environment is collaborative, ambitious and fast-moving, with a strong bias toward ownership, keeping things simple and getting them into market.

As our Senior Customer & Lifecycle Marketing Manager, you will be responsible for:

• Owning the customer journey end to end: map and run the full journey from onboarding to renewal. You’ll decide who hears what and when, and which moments need an automated message and which need a person. You’ll work closely with our customer team so the journey fits how they work, and with Product so it keeps up as the product changes. A big focus is helping customers get into the habit of using Tracksuit, and bringing back the ones who’ve gone quiet.
• Building it yourself: set up and run the journey in HubSpot, from simple emails to workflows that hand customers to a person when a person is better. You’ll manage audiences, triggers, suppression and subscriptions across our global database. You’ll also work with GTM Ops to get the data your triggers need, and use automation and AI so one person can run it all.
• Writing what customers actually use: write the emails, in-app messages, prompts and educational content that help customers get more from Tracksuit, clear enough for busy marketers to act on.
• Testing your way to what works: run proper tests with control groups, then scale what works and drop what doesn’t. You’ll report on what moved and use what you learn to decide where to focus next.
• Equipping our regional marketing leads: build the templates, guardrails and how-tos that let regional marketing leads send comms without you, so we can maintain a consistent experience in every market