Senior Lifecycle Marketing Leader: Growth & Personalisation

Betashares Capital; Sydney; On-site; AUD 140,000 - 190,000; Full time

Job summary

Betashares is seeking a Senior Marketing Manager - Lifecycle to own strategy, roadmap and delivery of customer lifecycle programmes across B2C and B2B audiences, working alongside the Marketing Director - Customer Lifecycle & CRM.

The role will build and optimise the always-on engagement layer across Betashares, turning customer and intermediary data, behavioural signals and product opportunities into measurable growth in activation, engagement, retention, cross-sell, lifetime value and revenue.

Qualifications

• 8+ years in lifecycle marketing, CRM or growth marketing with ownership of complex programmes.
• Experience designing and leading end-to-end automated customer journeys.
• Strong focus on always-on, connected lifecycle journeys rather than one-off campaigns.
• Hands-on Braze expertise; Salesforce Marketing Cloud or similar platform is a plus.
• Amplitude or similar product analytics experience is an advantage.
• Able to connect lifecycle programmes to activation, retention, cross-sell and revenue.

Responsibilities

• Contribute to lifecycle strategy and prioritised roadmap across B2C and B2B audiences.
• Identify high-value lifecycle opportunities across onboarding, activation, engagement, retention and win-back.
• Translate needs into defined lifecycle programmes with measurable outcomes.
• Set objectives, success measures and business cases linked to activation and revenue.
• Lead cross-functional delivery across Marketing Ops, Data, Martech, Product and Compliance.
• Ensure programmes integrate with acquisition, product, distribution and regulatory communications.

Skills

Lifecycle marketing

CRM

Marketing automation

Growth marketing

Braze

Salesforce Marketing Cloud

Data-driven

Tools

Braze

Salesforce Marketing Cloud

Amplitude

Job description

Betashares is seeking a Senior Marketing Manager - Lifecycle to own strategy, roadmap and delivery of customer lifecycle programmes across B2C and B2B audiences, working alongside the Marketing Director - Customer Lifecycle & CRM.

The role will build and optimise the always-on engagement layer across Betashares, turning customer and intermediary data, behavioural signals and product opportunities into measurable growth in activation, engagement, retention, cross-sell, lifetime value and revenue.