Senior Lifecycle Marketing Manager: Customer Growth

Tracksuit Limited; Sydney; On-site; AUD 150,000 - 180,000; Full time

Benefits offered by this job

Health & wellbeing

ESOP

Parental leave

Learning & development

Flexible work

Office-first culture

Job summary

Tracksuit is seeking a Senior Customer & Lifecycle Marketing Manager to own the customer journey from onboarding to renewal. You’ll build and automate the journey in HubSpot, craft emails and in‑app content, and collaborate with Product, Customer Success, and GTM Ops to keep pace with product changes.

You’ll lead testing programs, measure impact on retention, and provide templates for regional marketing leads to maintain consistency across markets.

Qualifications

• Experience in B2B software lifecycle marketing.
• Ability to map and optimize customer journeys.
• Proven track record with testing and automation.

Responsibilities

• Own the customer journey end‑to‑end from onboarding to renewal.
• Build journeys in HubSpot and manage audiences, triggers, and subscriptions.
• Write emails and in‑app messages to drive value and usage.
• Test, report, and scale effective strategies; enable regional leads.

Skills

Lifecycle marketing

HubSpot workflows

A/B testing

Copywriting

Cross-functional teamwork

Tools

HubSpot

Job description

Tracksuit is seeking a Senior Customer & Lifecycle Marketing Manager to own the customer journey from onboarding to renewal. You’ll build and automate the journey in HubSpot, craft emails and in‑app content, and collaborate with Product, Customer Success, and GTM Ops to keep pace with product changes.

You’ll lead testing programs, measure impact on retention, and provide templates for regional marketing leads to maintain consistency across markets.