Senior Integrated Media Leader – Data-Driven Growth

BWS; Melbourne; On-site; AUD 180,000 - 240,000; Full time

Job summary

Endeavour Group in Melbourne seeks a Senior Integrated Media Manager for the BWS brand to shape and deliver the overarching media strategy across paid channels and integrated campaigns.

You will lead a high-performing internal media team and manage partnerships with media agencies, including Google and Meta, to grow omnichannel sales and media ROI. This is a senior leadership role within Marketing & Communications.

Qualifications

• 8+ years in marketing/media with end-to-end integrated media planning across data and digital channels.
• Experience using Marketing Mix Modelling (MMM) to inform strategy and evaluate campaign effectiveness.
• Strong budget management skills and experience overseeing large media investments.
• Proven ability to influence across senior leadership and cross-functional teams.

Responsibilities

• Deliver the BWS media strategy with effective planning, buying and optimisation across paid channels.
• Lead day-to-day management of media agencies and partners (Google and Meta).
• Own the paid media budget and lead monthly reconciliation with agencies, partners, and finance.
• Leverage MMM and 1P data to grow sales and marketing ROI; forecast and optimise eCommerce traffic.
• Create a culture of testing and optimisation with data-driven reviews of media plans.
• Lead media WIPs, post-campaign reporting and briefs; monitor competitor activity.
• Lead and inspire teams with EDG values and a customer-first mindset.

Skills

Integrated media planning

Budget management

Media analytics

MMM

Stakeholder influence

Team leadership

Data-driven

Communication

Education

Marketing or Business degree

Tools

Google Ads

Meta (Facebook)

Job description

Endeavour Group in Melbourne seeks a Senior Integrated Media Manager for the BWS brand to shape and deliver the overarching media strategy across paid channels and integrated campaigns.

You will lead a high-performing internal media team and manage partnerships with media agencies, including Google and Meta, to grow omnichannel sales and media ROI. This is a senior leadership role within Marketing & Communications.