Senior Integrated Media Manager - BWS

BWS; Melbourne; On-site; AUD 180,000 - 240,000; Full time

Job summary

Endeavour Group in Melbourne seeks a Senior Integrated Media Manager for the BWS brand to shape and deliver the overarching media strategy across paid channels and integrated campaigns.

You will lead a high-performing internal media team and manage partnerships with media agencies, including Google and Meta, to grow omnichannel sales and media ROI. This is a senior leadership role within Marketing & Communications.

Qualifications

• 8+ years in marketing/media with end-to-end integrated media planning across data and digital channels.
• Experience using Marketing Mix Modelling (MMM) to inform strategy and evaluate campaign effectiveness.
• Strong budget management skills and experience overseeing large media investments.
• Proven ability to influence across senior leadership and cross-functional teams.

Responsibilities

• Deliver the BWS media strategy with effective planning, buying and optimisation across paid channels.
• Lead day-to-day management of media agencies and partners (Google and Meta).
• Own the paid media budget and lead monthly reconciliation with agencies, partners, and finance.
• Leverage MMM and 1P data to grow sales and marketing ROI; forecast and optimise eCommerce traffic.
• Create a culture of testing and optimisation with data-driven reviews of media plans.
• Lead media WIPs, post-campaign reporting and briefs; monitor competitor activity.
• Lead and inspire teams with EDG values and a customer-first mindset.

Skills

Integrated media planning

Budget management

Media analytics

MMM

Stakeholder influence

Team leadership

Data-driven

Communication

Education

Marketing or Business degree

Tools

Google Ads

Meta (Facebook)

Job description

About the Role

• Bring your passion and feel the energy
• Join the Media & Digital Marketing team in this key leadership role
• Shape and deliver media strategy and optimisation for the iconic BWS brand

As the Senior Integrated Media Manager - BWS you will play a key leadership role within our Marketing & Communications, responsible for shaping and delivering the overarching BWS media strategy, driving effective planning, buying, and optimisation across all paid media channels and integrated campaigns.

Contributing as an integral member of the BWS Marketing Leadership Team, you will lead a high-performing internal media team and manage strategic partnerships with our media agencies and platforms like Google and Meta.

You will champion media effectiveness by leveraging Marketing Mix Modelling (MMM) and first-party data to grow omnichannel sales, increase media ROI, and deliver marketing's traffic contribution to our eCommerce business.
Sound good? Read on.

Here's a taster of the responsibilities:

• Deliver the BWS media strategy, ensuring effective planning, buying, and optimisation across all paid channels and integrated campaigns.
• Lead day-to-day management of media agencies and strategic digital partners (including Google and Meta) while driving best-in-class media execution.
• Own the paid media budget and lead the monthly media reconciliation process across media agencies, direct media partners, and finance.
• Drive total media effectiveness by leveraging Marketing Mix Modelling (MMM) to continuously enhance media contribution to sales and marketing ROI.
• Evolve BWS’s use of first-party (1P) data to support growth and retention strategies. Partner with Performance Marketing and Media Technology teams to forecast and optimize traffic contributions to eCommerce.
• Create a culture of continuous testing and optimisation, using MMM and consumer insights to lead ongoing reviews and refinements of media plans.
• Lead all media WIPs, post-campaign reporting, annual briefs, and campaign briefs, while tracking competitor activity and delivering monthly competitive reporting.
• Lead and inspire direct and indirect team members by role-modelling EDG Values and Ways of Working, empowering teams to work collaboratively end-to-end with a customer‑first mindset.

What do we need from you

Now let’s talk about you:

• You bring 8+ years of extensive experience within a marketing or media agency environment, with a proven understanding of end-to-end integrated media planning and management across data and digital channels.
• Proven experience utilizing marketing analytics and Media Mix Modelling (MMM) to inform strategy and evaluate campaign effectiveness (digital attribution experience is highly regarded).
• Demonstrated commercial acumen with advanced budget management skills and experience overseeing large-scale media investments and reconciliation processes.
• Proven capability and resilience navigating complex matrix organisations, with strong influencing skills to collaborate across senior leadership, retail brands, suppliers, and agency partners.
• A curious and analytical mindset with a high level of attention to detail and excellent written and verbal communication skills.
• An authentic, values-led leader who fosters an inclusive culture, encourages creative ideas, and motivates teams to embrace change.
• Tertiary qualifications in Marketing, Business, or an equivalent discipline.

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

What's in it for you?

We are together creators

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.

We’re all about creating a more sociable future - for our customers and each other.

You can learn more about working with us on LinkedIn or atendeavourgroupcareers.com.au.

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup